A data profile of the people who buy, follow and care about Machine in Australia — modelled from more than twelve digital signal sources. Machine has an estimated audience of 5,052,021 people in Australia.
Machine has an estimated audience of 5,052,021 people in Australia. 42.6% are female, 57.4% are male, average age 44.3. Top brand affinities: Solar energy, Wikipedia, Innovation, Air pollution, Tabloid (newspaper format).
Top brand affinities include Solar energy, Wikipedia, Innovation, with strongest over-indexing on Solar energy (1.81× the country average).
Demographically, the Machine audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Machine fan in Australia is more male, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Solar energy.
The key figures that characterise the Machine profile in Australia.
42.6% are female, 57.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 44.3 |
| Estimated audience size | 5,052,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Machine audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandra Bullock | Movies & TV | 2.88× | ||
| 02 | Electric motorcycles and scooters | Cars & Mobility | 2.54× | ||
| 03 | Air pollution | Health | 2.46× | ||
| 04 | Electric vehicle | Cars & Mobility | 2.16× | ||
| 05 | Lawn mower | Home & Garden | 2.05× | ||
| 06 | Motorboat | Cars & Mobility | 1.94× | ||
| 07 | Racing games | Games | 1.93× | ||
| 08 | Photovoltaics | Home & Garden | 1.92× | ||
| 09 | Food processing | Food & Beverages | 1.85× | ||
| 10 | Solar energy | Home & Garden | 1.81× | ||
| 11 | Wikipedia | Internet & Social Media | 1.77× | ||
| 12 | Satire | Literature | 1.76× | ||
| 13 | Used Cars | Cars & Mobility | 1.69× | ||
| 14 | Innovation | Business & Career | 1.68× | ||
| 15 | Microwave oven | Home & Garden | 1.62× | ||
| 16 | Helicopter | Cars & Mobility | 1.61× | ||
| 17 | Tabloid (newspaper format) | Literature | 1.56× | ||
| 18 | Hair conditioner | Beauty & Wellness | 1.56× | ||
| 19 | Stainless steel | Home & Garden | 1.55× | ||
| 20 | Forestry | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.27× | |
| Individualism | JOY | 1.25× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.74× | |
| Creativity | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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