A data profile of the people who buy, follow and care about Helicopter in Australia — modelled from more than twelve digital signal sources. Helicopter has an estimated audience of 2,359,705 people in Australia.
The average Helicopter fan in Australia is 44.7 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Hovercraft, Aircraft, Search and rescue, with strongest over-indexing on Hovercraft (8.46× the country average).
Demographically, the Helicopter audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Helicopter fan in Australia is more male, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Hovercraft.
The key figures that characterise the Helicopter profile in Australia.
44.3% are female, 55.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 44.7 |
| Estimated audience size | 2,359,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Helicopter audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 6.2% |
| Brazil | 4.3% |
Where the Helicopter audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.53× | |
| 02 | Tasmania | ~60K | 1.09× | |
| 03 | Queensland | ~600K | 1.03× | |
| 04 | Western Australia | ~300K | 0.90× | |
| 05 | South Australia | ~200K | 0.89× | |
| 06 | New South Wales | ~700K | 0.81× | |
| 07 | Victoria | ~600K | 0.81× | |
| 08 | Australian Capital Territory | ~40K | 0.80× |
The strongest cross-interests of the Helicopter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boeing | Cars & Mobility | 9.22× | ||
| 02 | Private pilot licence | Business & Career | 8.63× | ||
| 03 | Hovercraft | Cars & Mobility | 8.46× | ||
| 04 | Airliner | Travel & Leisure | 7.28× | ||
| 05 | Commercial pilot license | Travel & Leisure | 6.71× | ||
| 06 | Aeronautics | Cars & Mobility | 6.24× | ||
| 07 | Aerospace | Travel & Leisure | 5.60× | ||
| 08 | Flight training | Business & Career | 5.51× | ||
| 09 | Search and rescue | Politics & Society | 5.04× | ||
| 10 | Unmanned aerial vehicle | Cars & Mobility | 4.38× | ||
| 11 | Aircraft | Cars & Mobility | 3.73× | ||
| 12 | Sydney Tools | Shopping | 2.58× | ||
| 13 | Aviation | Business & Career | 2.49× | ||
| 14 | Airline | Travel & Leisure | 2.25× | ||
| 15 | Repco | Cars & Mobility | 2.03× | ||
| 16 | Bureau of Meteorology | Home & Garden | 1.92× | ||
| 17 | Supercheap Auto | Cars & Mobility | 1.79× | ||
| 18 | Air travel | Travel & Leisure | 1.77× | ||
| 19 | Machine | Business & Career | 1.61× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.44× | |
| Patriotism | CONSERVATISM | 1.39× | |
| Travelling | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.96× | |
| Design Affinity | PREMIUM | 0.96× | |
| Healthy Lifestyle | BALANCE | 1.00× |
Helicopter has an estimated audience of 2,359,705 people in Australia, concentrated in New South Wales and Queensland.
44.3% of Helicopter fans are female, 55.7% are male, with an average age of 44.7 years.
Helicopter fans show strongest brand affinity for Hovercraft (8.46×), Aircraft (3.73×), and Search and rescue (5.04×) over the country average.
Helicopter fans in Australia are most concentrated in New South Wales (reach ~700K), Queensland (reach ~600K), and Victoria (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Helicopter itself, the audience over-indexes on Aircraft (3.73×), Search and rescue (5.04×), Bureau of Meteorology (1.92×), and Aeronautics (6.24×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Helicopter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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