A data profile of the people who buy, follow and care about Supercheap Auto in Australia — modelled from more than twelve digital signal sources. Supercheap Auto has an estimated audience of 4,033,621 people in Australia.
Supercheap Auto has an estimated audience of 4,033,621 people in Australia. 24.8% are female, 75.2% are male, average age 43.2. Top brand affinities: Solar energy, SUVs, Air pollution, Dan Murphy's, Formula One.
Top brand affinities include Solar energy, SUVs, Air pollution, with strongest over-indexing on Solar energy (2.75× the country average).
Demographically, the Supercheap Auto audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Supercheap Auto fan in Australia is more male, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Solar energy.
The key figures that characterise the Supercheap Auto profile in Australia.
24.8% are female, 75.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 43.2 |
| Estimated audience size | 4,033,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Supercheap Auto audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 96.5% |
| United States | 1.5% |
| Japan | 0.3% |
The strongest cross-interests of the Supercheap Auto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car club | Cars & Mobility | 4.75× | ||
| 02 | Sandra Bullock | Movies & TV | 4.66× | ||
| 03 | Mineral water | Food & Beverages | 4.27× | ||
| 04 | Electric motorcycles and scooters | Cars & Mobility | 4.23× | ||
| 05 | Air pollution | Health | 3.85× | ||
| 06 | Electric vehicle | Cars & Mobility | 3.27× | ||
| 07 | Jet ski | Sports | 3.24× | ||
| 08 | Lawn mower | Home & Garden | 3.23× | ||
| 09 | Racing games | Games | 2.96× | ||
| 10 | Solar energy | Home & Garden | 2.75× | ||
| 11 | SUVs | Cars & Mobility | 2.16× | ||
| 12 | Used car | Cars & Mobility | 2.02× | ||
| 13 | Formula One | Sports | 1.99× | ||
| 14 | Subway | Food & Beverages | 1.96× | ||
| 15 | Dan Murphy's | Food & Beverages | 1.66× | ||
| 16 | Home Appliances | Home & Garden | 1.55× | ||
| 17 | Telstra | Technology & Electronics | 1.53× | ||
| 18 | Aldi | Shopping | 1.52× | ||
| 19 | EBay | Shopping | 1.51× | ||
| 20 | National Australia Bank | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| Early Adopter Mentality | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.48× | |
| Healthy Lifestyle | BALANCE | 0.64× | |
| Creativity | OPEN | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Supercheap Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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