A data profile of the people who buy, follow and care about EBay in Australia — modelled from more than twelve digital signal sources. EBay has an estimated audience of 8,166,712 people in Australia.
The average EBay fan in Australia is 43.9 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Supercheap Auto, Retirement community, Drill, with strongest over-indexing on Supercheap Auto (1.51× the country average).
Demographically, the EBay audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical EBay fan in Australia is balanced, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Supercheap Auto.
The key figures that characterise the EBay profile in Australia.
51.2% are female, 48.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 43.9 |
| Estimated audience size | 8,166,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide EBay audience comes from Australia.
| Country | Share |
|---|---|
| United States | 31.9% |
| Germany | 7.6% |
| Italy | 7.0% |
Where the EBay audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~200K | 1.39× | |
| 02 | South Australia | ~700K | 1.13× | |
| 03 | Queensland | ~2M | 1.05× | |
| 04 | New South Wales | ~3M | 0.96× | |
| 05 | Victoria | ~2.5M | 0.96× | |
| 06 | Western Australia | ~800K | 0.86× | |
| 07 | Northern Territory | ~60K | 0.84× | |
| 08 | Australian Capital Territory | ~100K | 0.80× |
The strongest cross-interests of the EBay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gumtree | Home & Garden | 1.76× | ||
| 02 | Drill | Home & Garden | 1.75× | ||
| 03 | Wrench | Home & Garden | 1.74× | ||
| 04 | Arthritis awareness | Health | 1.72× | ||
| 05 | Solar cell | Home & Garden | 1.69× | ||
| 06 | Chainsaw | Home & Garden | 1.66× | ||
| 07 | Photovoltaic system | Home & Garden | 1.65× | ||
| 08 | Retirement community | Kids & Family | 1.64× | ||
| 09 | Online auction | Shopping | 1.63× | ||
| 10 | Compact excavator | Home & Garden | 1.57× | ||
| 11 | Planter (farm implement) | Home & Garden | 1.57× | ||
| 12 | Electric generator | Home & Garden | 1.56× | ||
| 13 | Pressure washer | Home & Garden | 1.55× | ||
| 14 | Garden tool | Home & Garden | 1.54× | ||
| 15 | Supercheap Auto | Cars & Mobility | 1.51× | ||
| 16 | Trailer (vehicle) | Cars & Mobility | 1.51× | ||
| 17 | Keno | Games | 1.51× | ||
| 18 | Remote control | Home & Garden | 1.51× | ||
| 19 | Home care | Health | 1.50× | ||
| 20 | Recliner | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.15× | |
| Family Orientation | CONSERVATISM | 1.09× | |
| Price Sensitivity | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Mindfulness | BALANCE | 0.73× | |
| Indulgence | JOY | 0.78× |
EBay's target market in Australia covers an estimated 8,166,712 people, concentrated in New South Wales and Victoria.
51.2% of the EBay audience are female, 48.8% are male, with an average age of 43.9 years.
EBay fans show strongest brand affinity for Supercheap Auto (1.51×), Retirement community (1.64×), and Drill (1.75×) over the country average.
EBay fans in Australia are most concentrated in New South Wales (reach ~3M), Victoria (reach ~2.5M), and Queensland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond EBay itself, the audience over-indexes on Retirement community (1.64×), Drill (1.75×), Gumtree (1.76×), and Wrench (1.74×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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