A data profile of the people who buy, follow and care about Telstra in Australia — modelled from more than twelve digital signal sources. Telstra has an estimated audience of 5,546,265 people in Australia.
The average Telstra fan in Australia is 44.8 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Vodafone, Australia Post, Westpac, with strongest over-indexing on Vodafone (3.27× the country average).
Demographically, the Telstra audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Telstra fan in Australia is balanced, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Vodafone.
The key figures that characterise the Telstra profile in Australia.
47.5% are female, 52.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 44.8 |
| Estimated audience size | 5,546,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 37% |
of the worldwide Telstra audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 86.2% |
| China | 3.6% |
| United States | 2.1% |
Where the Telstra audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~70K | 1.41× | |
| 02 | Tasmania | ~100K | 1.16× | |
| 03 | Western Australia | ~700K | 1.08× | |
| 04 | Queensland | ~1.5M | 1.06× | |
| 05 | South Australia | ~400K | 0.95× | |
| 06 | New South Wales | ~1.5M | 0.83× | |
| 07 | Victoria | ~1.5M | 0.80× | |
| 08 | Australian Capital Territory | ~80K | 0.71× |
The strongest cross-interests of the Telstra audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Landline | Technology & Electronics | 4.80× | ||
| 02 | Stuff (magazine) | Technology & Electronics | 4.46× | ||
| 03 | Vodafone | Technology & Electronics | 3.27× | ||
| 04 | Origin Energy | Home & Garden | 2.64× | ||
| 05 | IPTV | Technology & Electronics | 2.63× | ||
| 06 | Gemini | Technology & Electronics | 2.26× | ||
| 07 | Pay television | Movies & TV | 2.17× | ||
| 08 | Optus | Technology & Electronics | 2.12× | ||
| 09 | Chat GPT | Technology & Electronics | 2.03× | ||
| 10 | Telecommunication | Technology & Electronics | 1.99× | ||
| 11 | Foxtel | Movies & TV | 1.90× | ||
| 12 | Australia Post | Business & Career | 1.73× | ||
| 13 | National Association of Broadcasters | Movies & TV | 1.73× | ||
| 14 | Westpac | Business & Career | 1.67× | ||
| 15 | JB Hi-Fi | Shopping | 1.65× | ||
| 16 | SEEK | Business & Career | 1.62× | ||
| 17 | Commonwealth Bank | Business & Career | 1.59× | ||
| 18 | Xero (software) | Brand | 1.54× | ||
| 19 | Officeworks | Shopping | 1.53× | ||
| 20 | 7-Eleven | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.36× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Family Orientation | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Pet Ownership | JOY | 0.95× |
Telstra's target market in Australia covers an estimated 5,546,265 people, concentrated in New South Wales and Queensland.
47.5% of the Telstra audience are female, 52.5% are male, with an average age of 44.8 years.
Telstra fans show strongest brand affinity for Vodafone (3.27×), Australia Post (1.73×), and Westpac (1.67×) over the country average.
Telstra fans in Australia are most concentrated in New South Wales (reach ~1.5M), Queensland (reach ~1.5M), and Victoria (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Telstra itself, the audience over-indexes on Australia Post (1.73×), Westpac (1.67×), Telecommunication (1.99×), and JB Hi-Fi (1.65×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Telstra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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