A data profile of the people who buy, follow and care about JB Hi-Fi in Australia — modelled from more than twelve digital signal sources. JB Hi-Fi has an estimated audience of 7,139,653 people in Australia.
JB Hi-Fi has an estimated audience of 7,139,653 people in Australia. 45.8% are female, 54.2% are male, average age 42.7. Top brand affinities: Australia Post, Dan Murphy's, Telstra, National Australia Bank, EB Games.
Top brand affinities include Australia Post, Dan Murphy's, Telstra, with strongest over-indexing on Australia Post (1.79× the country average).
Demographically, the JB Hi-Fi audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
The typical JB Hi-Fi fan in Australia is balanced, around 42.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Australia Post.
The key figures that characterise the JB Hi-Fi profile in Australia.
45.8% are female, 54.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 42.7 |
| Estimated audience size | 7,139,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide JB Hi-Fi audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 91.6% |
| United States | 2.1% |
| India | 1.3% |
The strongest cross-interests of the JB Hi-Fi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Europcar | Cars & Mobility | 3.85× | ||
| 02 | Electrolux | Home & Garden | 3.57× | ||
| 03 | RedBalloon | Shopping | 2.13× | ||
| 04 | Red Rooster | Food & Beverages | 2.06× | ||
| 05 | EB Games | Games | 2.03× | ||
| 06 | Broadband | Technology & Electronics | 2.01× | ||
| 07 | Privacy policy | Technology & Electronics | 1.97× | ||
| 08 | Australia Post | Business & Career | 1.79× | ||
| 09 | Internet service provider | Technology & Electronics | 1.71× | ||
| 10 | Telstra | Technology & Electronics | 1.65× | ||
| 11 | Pizza Hut | Food & Beverages | 1.65× | ||
| 12 | Desktop computers | Technology & Electronics | 1.64× | ||
| 13 | Headphones | Technology & Electronics | 1.60× | ||
| 14 | Wikipedia | Internet & Social Media | 1.59× | ||
| 15 | Apple TV | Movies & TV | 1.56× | ||
| 16 | Foot Locker | Shopping | 1.52× | ||
| 17 | Dan Murphy's | Food & Beverages | 1.51× | ||
| 18 | National Australia Bank | Business & Career | 1.51× | ||
| 19 | Board games | Games | 1.51× | ||
| 20 | Domino's Pizza | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Creativity | OPEN | 0.68× | |
| Tradition | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for JB Hi-Fi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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