A data profile of the people who buy, follow and care about Board games in Australia — modelled from more than twelve digital signal sources. Board games has an estimated audience of 2,010,063 people in Australia.
The average Board games fan in Australia is 40.1 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Tabletop game, Tabletop role-playing game, EB Games, with strongest over-indexing on Tabletop game (6.43× the country average).
Demographically, the Board games audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Board games fan in Australia is balanced, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Tabletop game.
The key figures that characterise the Board games profile in Australia.
53.1% are female, 46.9% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.1 |
| Estimated audience size | 2,010,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 25% |
of the worldwide Board games audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 6.1% |
| China | 5.5% |
Where the Board games audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~500K | 1.12× | |
| 02 | Australian Capital Territory | ~50K | 1.11× | |
| 03 | South Australia | ~200K | 1.08× | |
| 04 | Victoria | ~600K | 1.04× | |
| 05 | New South Wales | ~700K | 1.00× | |
| 06 | Western Australia | ~200K | 0.94× | |
| 07 | Tasmania | ~40K | 0.93× | |
| 08 | Northern Territory | ~20K | 0.87× |
The strongest cross-interests of the Board games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Warhammer Fantasy (setting) | Games | 9.93× | ||
| 02 | Games Workshop | Games | 8.98× | ||
| 03 | Tabletop role-playing game | Games | 7.50× | ||
| 04 | Tabletop game | Games | 6.43× | ||
| 05 | Miniature wargaming | Games | 6.14× | ||
| 06 | Magic: The Gathering | Games | 5.89× | ||
| 07 | Collectible card game | Games | 4.82× | ||
| 08 | Pokémon (video game series) | Games | 3.37× | ||
| 09 | EB Games | Games | 2.96× | ||
| 10 | Strategy games | Games | 2.86× | ||
| 11 | Role-playing games | Games | 2.40× | ||
| 12 | Card games | Games | 2.25× | ||
| 13 | Internet & Social Media | 2.00× | |||
| 14 | Mobile game | Games | 1.87× | ||
| 15 | Video games | Games | 1.67× | ||
| 16 | Spotlight (software) | Technology & Electronics | 1.64× | ||
| 17 | Asia | Travel & Leisure | 1.63× | ||
| 18 | Friendship | Kids & Family | 1.61× | ||
| 19 | Ninemsn | News | 1.53× | ||
| 20 | JB Hi-Fi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Community Orientation | OPEN | 1.38× | |
| Pet Ownership | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Design Affinity | PREMIUM | 0.87× | |
| Risk Appetite | THRILL | 0.93× |
Board games has an estimated audience of 2,010,063 people in Australia, concentrated in New South Wales and Victoria.
53.1% of Board games fans are female, 46.9% are male, with an average age of 40.1 years.
Board games fans show strongest brand affinity for Tabletop game (6.43×), Tabletop role-playing game (7.5×), and EB Games (2.96×) over the country average.
Board games fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Board games itself, the audience over-indexes on Tabletop role-playing game (7.5×), EB Games (2.96×), Video games (1.67×), and Games Workshop (8.98×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Board games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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