A data profile of the people who buy, follow and care about Ninemsn in Australia — modelled from more than twelve digital signal sources. Ninemsn has an estimated audience of 4,849,061 people in Australia.
Ninemsn has an estimated audience of 4,849,061 people in Australia. 54.7% are female, 45.3% are male, average age 39.5. Top brand affinities: IKEA, Aldi, Nicole Kidman, Reddit, Wikipedia.
Top brand affinities include IKEA, Aldi, Nicole Kidman, with strongest over-indexing on IKEA (2.16× the country average).
Demographically, the Ninemsn audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Ninemsn fan in Australia is balanced, around 39.5 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Ninemsn profile in Australia.
54.7% are female, 45.3% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 39.5 |
| Estimated audience size | 4,849,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Ninemsn audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 95.0% |
| United States | 1.1% |
| Japan | 0.9% |
The strongest cross-interests of the Ninemsn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scarlett Johansson | Movies & TV | 4.32× | ||
| 02 | Natalie Portman | Movies & TV | 4.26× | ||
| 03 | Emma Stone | Movies & TV | 4.25× | ||
| 04 | Nicole Kidman | Movies & TV | 4.01× | ||
| 05 | Demi Moore | Movies & TV | 3.56× | ||
| 06 | Kate Hudson | Movies & TV | 3.44× | ||
| 07 | Meghan Markle | Fashion & Accessoires | 2.82× | ||
| 08 | Wikipedia | Internet & Social Media | 2.64× | ||
| 09 | Public security | Politics & Society | 2.53× | ||
| 10 | Internet & Social Media | 2.23× | |||
| 11 | Aldi | Shopping | 2.17× | ||
| 12 | IKEA | Home & Garden | 2.16× | ||
| 13 | Kitchenware | Home & Garden | 1.85× | ||
| 14 | Discount stores | Shopping | 1.82× | ||
| 15 | Health insurance | Business & Career | 1.81× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.76× | ||
| 17 | Organic food | Food & Beverages | 1.65× | ||
| 18 | Real property | Home & Garden | 1.63× | ||
| 19 | First class travel | Travel & Leisure | 1.60× | ||
| 20 | Charitable organization | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.70× | |
| Indulgence | JOY | 1.65× | |
| Sustainability | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Ninemsn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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