A data profile of the people who buy, follow and care about News.com.au in Australia — modelled from more than twelve digital signal sources. News.com.au has an estimated audience of 10,604,720 people in Australia.
News.com.au has an estimated audience of 10,604,720 people in Australia. 56.3% are female, 43.7% are male, average age 43.5. Top brand affinities: Real property, Nicole Kidman, Bored Panda, Blanket, Scarlett Johansson.
Top brand affinities include Real property, Nicole Kidman, Bored Panda, with strongest over-indexing on Real property (1.84× the country average).
Demographically, the News.com.au audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Tradition, Individualism.
The typical News.com.au fan in Australia is more female, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the News.com.au profile in Australia.
56.3% are female, 43.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 43.5 |
| Estimated audience size | 10,604,720 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide News.com.au audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 79.9% |
| New Zealand | 3.0% |
| China | 1.5% |
The strongest cross-interests of the News.com.au audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nicole Kidman | Movies & TV | 2.33× | ||
| 02 | Bored Panda | Internet & Social Media | 2.33× | ||
| 03 | Scarlett Johansson | Movies & TV | 2.33× | ||
| 04 | Demi Moore | Movies & TV | 2.33× | ||
| 05 | Kate Hudson | Movies & TV | 2.33× | ||
| 06 | Natalie Portman | Movies & TV | 2.33× | ||
| 07 | Adriana Lima | Fashion & Accessoires | 2.33× | ||
| 08 | Emma Stone | Movies & TV | 2.33× | ||
| 09 | Daiso | Fashion & Accessoires | 2.33× | ||
| 10 | Titanic (1997 film) | Movies & TV | 2.18× | ||
| 11 | Suits (TV series) | Movies & TV | 2.16× | ||
| 12 | Nathan Fillion | Movies & TV | 2.07× | ||
| 13 | Sabrina Carpenter | Music & Radio | 1.98× | ||
| 14 | Google News | News | 1.94× | ||
| 15 | Real property | Home & Garden | 1.84× | ||
| 16 | MSN | News | 1.74× | ||
| 17 | Blanket | Home & Garden | 1.59× | ||
| 18 | Meghan Markle | Fashion & Accessoires | 1.57× | ||
| 19 | Bed sheet | Home & Garden | 1.56× | ||
| 20 | Quilt | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.11× | |
| Individualism | JOY | 1.10× | |
| Sustainability | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Pet Ownership | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for News.com.au. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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