A data profile of the people who buy, follow and care about Meghan Markle in Australia — modelled from more than twelve digital signal sources. Meghan Markle has an estimated audience of 1,279,610 people in Australia.
The average Meghan Markle fan in Australia is 44.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Sarah, Duchess of York, Princess Eugenie of York, Prince Harry, with strongest over-indexing on Sarah, Duchess of York (9.5× the country average).
Demographically, the Meghan Markle audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Meghan Markle fan in Australia is more female, around 44.1 years old, with strong Community Orientation tendencies and a notable affinity for Sarah, Duchess of York.
The key figures that characterise the Meghan Markle profile in Australia.
90.1% are female, 9.9% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 90.1% |
| Male | 9.9% |
| Average age | 44.1 |
| Estimated audience size | 1,279,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Meghan Markle audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.6% |
| United Kingdom | 9.3% |
| Germany | 6.1% |
Where the Meghan Markle audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~30K | 1.24× | |
| 02 | South Australia | ~100K | 1.07× | |
| 03 | Australian Capital Territory | ~30K | 1.05× | |
| 04 | Victoria | ~400K | 1.04× | |
| 05 | Western Australia | ~200K | 1.02× | |
| 06 | New South Wales | ~400K | 0.96× | |
| 07 | Queensland | ~300K | 0.93× | |
| 08 | Northern Territory | ~9K | 0.74× |
The strongest cross-interests of the Meghan Markle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Princess Eugenie of York | Politics & Society | 12.28× | ||
| 02 | British Royal Family | Politics & Society | 9.54× | ||
| 03 | Sarah, Duchess of York | Literature | 9.50× | ||
| 04 | Prince Harry | Politics & Society | 8.29× | ||
| 05 | Royal family | Politics & Society | 7.78× | ||
| 06 | Catherine, Duchess of Cambridge | Politics & Society | 7.63× | ||
| 07 | Retirement community | Kids & Family | 3.58× | ||
| 08 | Ninemsn | News | 2.82× | ||
| 09 | Old age | Politics & Society | 2.67× | ||
| 10 | Harris Scarfe | Home & Garden | 2.29× | ||
| 11 | Spotlight (software) | Technology & Electronics | 2.00× | ||
| 12 | ABC News (Australia) | Movies & TV | 1.81× | ||
| 13 | Motherhood | Kids & Family | 1.80× | ||
| 14 | Kmart | Shopping | 1.68× | ||
| 15 | The Age | News | 1.65× | ||
| 16 | Pandora | Music & Radio | 1.62× | ||
| 17 | News.com.au | News | 1.57× | ||
| 18 | IKEA | Home & Garden | 1.53× | ||
| 19 | Parenting | Kids & Family | 1.51× | ||
| 20 | Aldi | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Quality Awareness | PREMIUM | 1.32× | |
| Family Orientation | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.58× | |
| Early Adopter Mentality | POWER | 0.59× | |
| Patriotism | CONSERVATISM | 0.60× |
Meghan Markle has an estimated audience of 1,279,610 people in Australia, concentrated in New South Wales and Victoria.
90.1% of Meghan Markle fans are female, 9.9% are male, with an average age of 44.1 years.
Meghan Markle fans show strongest brand affinity for Sarah, Duchess of York (9.5×), Princess Eugenie of York (12.28×), and Prince Harry (8.29×) over the country average.
Meghan Markle fans in Australia are most concentrated in New South Wales (reach ~400K), Victoria (reach ~400K), and Queensland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Meghan Markle itself, the audience over-indexes on Princess Eugenie of York (12.28×), Prince Harry (8.29×), British Royal Family (9.54×), and Royal family (7.78×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Meghan Markle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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