A data profile of the people who buy, follow and care about X in Australia — modelled from more than twelve digital signal sources. X has an estimated audience of 9,992,635 people in Australia.
The average X fan in Australia is 41.5 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Microblogging, Texting, Filipino language, with strongest over-indexing on Microblogging (1.73× the country average).
Demographically, the X audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Creativity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical X fan in Australia is balanced, around 41.5 years old, with strong Creativity tendencies and a notable affinity for Microblogging.
The key figures that characterise the X profile in Australia.
54.9% are female, 45.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.5 |
| Estimated audience size | 9,992,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide X audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
Where the X audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~3.5M | 1.10× | |
| 02 | Queensland | ~2.5M | 1.09× | |
| 03 | Tasmania | ~200K | 1.09× | |
| 04 | New South Wales | ~4M | 1.08× | |
| 05 | Australian Capital Territory | ~200K | 1.04× | |
| 06 | South Australia | ~800K | 1.03× | |
| 07 | Western Australia | ~1M | 0.98× | |
| 08 | Northern Territory | ~60K | 0.60× |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EBaum's World | Internet & Social Media | 1.75× | ||
| 02 | Threads | Internet & Social Media | 1.74× | ||
| 03 | Microblogging | Technology & Electronics | 1.73× | ||
| 04 | Awkward Family Photos | Internet & Social Media | 1.70× | ||
| 05 | Texting | Technology & Electronics | 1.65× | ||
| 06 | TV Patrol | Movies & TV | 1.65× | ||
| 07 | pep.ph | Internet & Social Media | 1.61× | ||
| 08 | Forrest Gump | Movies & TV | 1.57× | ||
| 09 | Philippine Stock Exchange | Business & Career | 1.56× | ||
| 10 | Opinion poll | News | 1.55× | ||
| 11 | INQUIRER.net | News | 1.55× | ||
| 12 | Philippine Daily Inquirer | News | 1.54× | ||
| 13 | Know Your Meme | Internet & Social Media | 1.53× | ||
| 14 | Nickelodeon Kids' Choice Awards | Movies & TV | 1.53× | ||
| 15 | Lolcat | Internet & Social Media | 1.52× | ||
| 16 | Filipino language | Politics & Society | 1.51× | ||
| 17 | Maguindanao language | Politics & Society | 1.51× | ||
| 18 | FREEBIES! | Topic | 1.51× | ||
| 19 | ABS-CBN Film Productions Inc. (Star Cinema) | Movies & TV | 1.51× | ||
| 20 | Overseas Filipino | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.04× | |
| Tradition | CONSERVATISM | 1.03× | |
| Price Sensitivity | PREMIUM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Early Adopter Mentality | POWER | 0.73× |
X has an estimated audience of 9,992,635 people in Australia, concentrated in New South Wales and Victoria.
54.9% of X fans are female, 45.1% are male, with an average age of 41.5 years.
X fans show strongest brand affinity for Microblogging (1.73×), Texting (1.65×), and Filipino language (1.51×) over the country average.
X fans in Australia are most concentrated in New South Wales (reach ~4M), Victoria (reach ~3.5M), and Queensland (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond X itself, the audience over-indexes on Texting (1.65×), Filipino language (1.51×), EBaum's World (1.75×), and Forrest Gump (1.57×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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