A data profile of the people who buy, follow and care about Children's clothing in Australia — modelled from more than twelve digital signal sources. Children's clothing has an estimated audience of 3,232,690 people in Australia.
Children's clothing has an estimated audience of 3,232,690 people in Australia. 79.9% are female, 20.1% are male, average age 42.3. Top brand affinities: Spotlight (software), Baby Bunting, IKEA, Woman, Diaper bag.
Top brand affinities include Spotlight (software), Baby Bunting, IKEA, with strongest over-indexing on Spotlight (software) (2.35× the country average).
Demographically, the Children's clothing audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Creativity.
The typical Children's clothing fan in Australia is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Spotlight (software).
The key figures that characterise the Children's clothing profile in Australia.
79.9% are female, 20.1% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 79.9% |
| Male | 20.1% |
| Average age | 42.3 |
| Estimated audience size | 3,232,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Children's clothing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
The strongest cross-interests of the Children's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diaper bag | Kids & Family | 4.15× | ||
| 02 | Infant bodysuit | Kids & Family | 3.81× | ||
| 03 | Baby Bunting | Kids & Family | 3.57× | ||
| 04 | Infant clothing | Kids & Family | 3.15× | ||
| 05 | Adairs | Home & Garden | 2.71× | ||
| 06 | Spotlight (software) | Technology & Electronics | 2.35× | ||
| 07 | Toddler | Kids & Family | 2.23× | ||
| 08 | Kmart | Shopping | 1.92× | ||
| 09 | Toys | Games | 1.89× | ||
| 10 | Parenting | Kids & Family | 1.87× | ||
| 11 | IKEA | Home & Garden | 1.86× | ||
| 12 | Woman | Kids & Family | 1.85× | ||
| 13 | Dresses | Fashion & Accessoires | 1.81× | ||
| 14 | Motherhood | Kids & Family | 1.72× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.72× | ||
| 16 | Big W | Shopping | 1.69× | ||
| 17 | Aldi | Shopping | 1.56× | ||
| 18 | Gift | Shopping | 1.55× | ||
| 19 | Myer | Fashion & Accessoires | 1.54× | ||
| 20 | Furniture | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.63× | |
| Creativity | OPEN | 1.48× | |
| Price Sensitivity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Risk Appetite | THRILL | 0.71× | |
| Need for Security | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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