A data profile of the people who buy, follow and care about Spotlight (software) in Australia — modelled from more than twelve digital signal sources. Spotlight (software) has an estimated audience of 7,273,971 people in Australia.
Spotlight (software) has an estimated audience of 7,273,971 people in Australia. 92.2% are female, 7.8% are male, average age 43.6. Top brand affinities: IKEA, Aldi, Discount stores, Dailymotion, Blanket.
Top brand affinities include IKEA, Aldi, Discount stores, with strongest over-indexing on IKEA (2.79× the country average).
Demographically, the Spotlight (software) audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Spotlight (software) fan in Australia is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for IKEA.
The key figures that characterise the Spotlight (software) profile in Australia.
92.2% are female, 7.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 92.2% |
| Male | 7.8% |
| Average age | 43.6 |
| Estimated audience size | 7,273,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Spotlight (software) audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 58.0% |
| India | 5.9% |
| United States | 5.7% |
The strongest cross-interests of the Spotlight (software) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dailymotion | Movies & TV | 5.12× | ||
| 02 | Garden centre | Home & Garden | 4.09× | ||
| 03 | Huggies | Kids & Family | 3.72× | ||
| 04 | TK Maxx | Shopping | 3.60× | ||
| 05 | Discount stores | Shopping | 3.18× | ||
| 06 | Microwave oven | Home & Garden | 3.17× | ||
| 07 | Blanket | Home & Garden | 3.12× | ||
| 08 | Kitchenware | Home & Garden | 2.87× | ||
| 09 | Cruelty-free | Beauty & Wellness | 2.86× | ||
| 10 | IKEA | Home & Garden | 2.79× | ||
| 11 | Aldi | Shopping | 2.66× | ||
| 12 | Cappuccino | Food & Beverages | 2.60× | ||
| 13 | Department store | Shopping | 2.39× | ||
| 14 | Children's clothing | Fashion & Accessoires | 2.35× | ||
| 15 | Home Appliances | Home & Garden | 1.89× | ||
| 16 | Organic food | Food & Beverages | 1.88× | ||
| 17 | Fragrances | Beauty & Wellness | 1.84× | ||
| 18 | Shopping malls | Shopping | 1.67× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Furniture | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.01× | |
| Convenience Orientation | PREMIUM | 1.97× | |
| Quality Awareness | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.63× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Early Adopter Mentality | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Spotlight (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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