Spotlight (software) Audience in Germany
Spotlight (software) has an estimated audience of 337,962 people in Germany. 40.7% are female, 59.3% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Unique Gifts, Preacher (comics), Stradivarius, Esra Erol.
The average Spotlight (software) fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Unique Gifts, Preacher (comics), with strongest over-indexing on Progressive rock (2.74× the country average). Demographically, the Spotlight (software) audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Spotlight (software) fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 41.7 |
| Estimated audience size | 337,962 |
Audience persona
The typical Spotlight (software) fan in Germany is more male, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,431 | 1.06× |
| Bayern | 58,489 | 1.08× |
| Baden-Württemberg | 46,403 | 1.01× |
| Hessen | 33,341 | 1.29× |
| Niedersachsen | 32,397 | 0.99× |
| Berlin | 22,927 | 1.52× |
| Sachsen | 16,941 | 1.02× |
| Rheinland-Pfalz | 14,752 | 0.87× |
| Schleswig-Holstein | 11,051 | 0.91× |
| Brandenburg | 9,545 | 0.91× |
| Hamburg | 8,921 | 1.17× |
| Thüringen | 7,009 | 0.81× |
| Sachsen-Anhalt | 6,440 | 0.74× |
| Mecklenburg-Vorpommern | 4,910 | 0.76× |
| Saarland | 3,877 | 0.93× |
| Bremen | 2,709 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.74× | Music & Radio |
| Unique Gifts | 1.65× | Shopping |
| Preacher (comics) | 8.04× | Literature |
| Stradivarius | 1.74× | Shopping |
| Esra Erol | 5.95× | Movies & TV |
| Snow White (Fables) | 2.4× | Literature |
| Neon Genesis Evangelion (manga) | 6.85× | Literature |
| Corona (band) | 2.34× | Music & Radio |
| Home Delivery | 2.24× | Food & Beverages |
| Hudson, New York | 4.37× | Travel & Leisure |
| Lake Iseo | 3.95× | Travel & Leisure |
| Google Analytics | 1.53× | Internet & Social Media |
| myDealZ | 1.68× | Shopping |
| The Fader | 3.68× | Music & Radio |
| Albert Hammond, Jr. | 8.9× | Music & Radio |
| Metamorphoses | 1.88× | Literature |
| Hammock camping | 3.95× | Travel & Leisure |
| Scratching post | 3.21× | Pets & Animals |
| MK | 1.58× | Music & Radio |
| Final Fantasy XIII (13) | 9.74× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.25 |
| Price Sensitivity | PREMIUM | 1.22 |
| Travelling | THRILL | 1.2 |
| Design Affinity | PREMIUM | 1.18 |
| Career Orientation | POWER | 1.16 |
| Quality Awareness | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 58.5% |
| United States | 5.8% |
| India | 5.3% |
See Spotlight (software) audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Spotlight (software) have in Germany?
Spotlight (software) has an estimated audience of 337,962 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spotlight (software) fans?
40.7% of Spotlight (software) fans are female, 59.3% are male, with an average age of 41.7 years.
Which brands do Spotlight (software) fans like most?
Spotlight (software) fans show strongest brand affinity for Progressive rock (2.74×), Unique Gifts (1.65×), and Preacher (comics) (8.04×) over the country average.
Where do Spotlight (software) fans live in Germany?
Spotlight (software) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,431), Bayern (reach 58,489), and Baden-Württemberg (reach 46,403). These three regions account for the largest share of the active audience.
What other brands do Spotlight (software) fans also like?
Beyond Spotlight (software) itself, the audience over-indexes on Unique Gifts (1.65×), Preacher (comics) (8.04×), Stradivarius (1.74×), and Esra Erol (5.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spotlight (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.