Spotlight (software) Audience in United States

Spotlight (software) logo

Spotlight (software) has an estimated audience of 726,205 people in United States. 62.2% are female, 37.8% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: Progressive rock, Home construction, Nationality, James Madison University, Panama.

The average Spotlight (software) fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Progressive rock, Home construction, Nationality, with strongest over-indexing on Progressive rock (6.75× the country average). Demographically, the Spotlight (software) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Spotlight (software) fans

Demographic split for Spotlight (software) audience in United States
MetricValue
Female62.2%
Male37.8%
Average age44.2
Estimated audience size726,205

Audience persona

The typical Spotlight (software) fan in United States is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Spotlight (software) in United States
RegionReachAffinity
California99,1831.24×
Texas60,2150.96×
New York53,8141.33×
Florida48,2580.98×
Pennsylvania27,2181.11×
Illinois25,3951.05×
Massachusetts21,7301.52×
Ohio21,1570.95×
Michigan21,0931.11×
Georgia20,8130.93×
North Carolina19,8380.91×
New Jersey18,1220.98×
Virginia17,4350.99×
Arizona15,9631.08×
Washington14,9041.02×
Tennessee13,5880.93×
Missouri12,3611.06×
Indiana12,1180.91×
Wisconsin11,9721.1×
Alabama11,2561.11×
Colorado10,7340.94×
Minnesota10,6751.03×
Maryland10,5640.85×
Louisiana9,2480.99×
South Carolina9,2320.85×
Oregon8,6381.04×
Kentucky8,5370.94×
Mississippi7,6701.28×
Connecticut7,5301.03×
Oklahoma7,4240.92×
Utah6,2290.96×
Arkansas5,9851×
Nevada5,9470.85×
Iowa5,7070.95×
Kansas5,5690.97×
Washington, District of Columbia3,5161.61×
Nebraska3,3950.93×
Idaho3,3920.93×
Maine2,9441.13×
New Mexico2,8550.78×
New Hampshire2,8030.98×
West Virginia2,7800.82×
Hawaii2,6130.84×
Rhode Island2,5001.08×
Montana1,7160.85×
Delaware1,6640.83×
Alaska1,6021.03×
South Dakota1,3390.8×
Vermont1,3121.03×
North Dakota1,2500.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spotlight (software) audience
BrandAffinityCategory
Progressive rock6.75×Music & Radio
Home construction2.7×Home & Garden
Nationality3.41×Politics & Society
James Madison University10.49×Business & Career
Panama2.64×Travel & Leisure
Jumia7.44×Fashion & Accessoires
Sears1.68×Shopping
Women's empowerment1.59×Politics & Society
elizabeth lowell42.86×Literature
edureka12.34×Business & Career
Lebanese cuisine2.47×Food & Beverages
Life of Pi2.88×Movies & TV
EShakti3.18×Shopping
Isabela (province)3.94×
Software widget4.1×Technology & Electronics
Roger Federer1.83×Sports
Facejacker23.7×Movies & TV
Nantes2.63×Travel & Leisure
Certified diabetes educator3.3×Business & Career
REO Speedwagon1.86×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spotlight (software) audience
TraitClusterScore
SpiritualityBALANCE1.33
Need for SecurityCONSERVATISM1.12
Price SensitivityPREMIUM1.04
Quality AwarenessPREMIUM0.92
Pet OwnershipJOY0.84
CreativityOPEN0.79

Worldwide distribution

Worldwide audience distribution share by country for Spotlight (software)
CountryShare
Australia58.5%
United States5.8%
India5.3%

See Spotlight (software) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Spotlight (software) have in United States?

Spotlight (software) has an estimated audience of 726,205 people in United States, concentrated in California and Texas.

What is the gender split and age of Spotlight (software) fans?

62.2% of Spotlight (software) fans are female, 37.8% are male, with an average age of 44.2 years.

Which brands do Spotlight (software) fans like most?

Spotlight (software) fans show strongest brand affinity for Progressive rock (6.75×), Home construction (2.7×), and Nationality (3.41×) over the country average.

Where do Spotlight (software) fans live in United States?

Spotlight (software) fans in United States are most concentrated in California (reach 99,183), Texas (reach 60,215), and New York (reach 53,814). These three regions account for the largest share of the active audience.

What other brands do Spotlight (software) fans also like?

Beyond Spotlight (software) itself, the audience over-indexes on Home construction (2.7×), Nationality (3.41×), James Madison University (10.49×), and Panama (2.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spotlight (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.