Spotlight (software) Audience in United States

Spotlight (software) logo

Spotlight (software) has an estimated audience of 726,205 people in United States. 62.2% are female, 37.8% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: Prison Break, Saw (franchise), El País, Las Vegas, Real Madrid C.F..

The average Spotlight (software) fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Prison Break, Saw (franchise), El País, with strongest over-indexing on Prison Break (42.86× the country average). Demographically, the Spotlight (software) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Spotlight (software) fans

Demographic split for Spotlight (software) audience in United States
MetricValue
Female62.2%
Male37.8%
Average age44.2
Estimated audience size726,205

Audience persona

The typical Spotlight (software) fan in United States is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Prison Break.

Top regions in United States

Top regions ranked by reach for Spotlight (software) in United States
RegionReachAffinity
California99,1831.24×
Texas60,2150.96×
New York53,8141.33×
Florida48,2580.98×
Pennsylvania27,2181.11×
Illinois25,3951.05×
Massachusetts21,7301.52×
Ohio21,1570.95×
Michigan21,0931.11×
Georgia20,8130.93×
North Carolina19,8380.91×
New Jersey18,1220.98×
Virginia17,4350.99×
Arizona15,9631.08×
Washington14,9041.02×
Tennessee13,5880.93×
Missouri12,3611.06×
Indiana12,1180.91×
Wisconsin11,9721.1×
Alabama11,2561.11×
Colorado10,7340.94×
Minnesota10,6751.03×
Maryland10,5640.85×
Louisiana9,2480.99×
South Carolina9,2320.85×
Oregon8,6381.04×
Kentucky8,5370.94×
Mississippi7,6701.28×
Connecticut7,5301.03×
Oklahoma7,4240.92×
Utah6,2290.96×
Arkansas5,9851×
Nevada5,9470.85×
Iowa5,7070.95×
Kansas5,5690.97×
Washington, District of Columbia3,5161.61×
Nebraska3,3950.93×
Idaho3,3920.93×
Maine2,9441.13×
New Mexico2,8550.78×
New Hampshire2,8030.98×
West Virginia2,7800.82×
Hawaii2,6130.84×
Rhode Island2,5001.08×
Montana1,7160.85×
Delaware1,6640.83×
Alaska1,6021.03×
South Dakota1,3390.8×
Vermont1,3121.03×
North Dakota1,2500.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spotlight (software) audience
BrandAffinityCategory
Prison Break42.86×Movies & TV
Saw (franchise)36.51×Movies & TV
El País23.7×News
Las Vegas3.71×Travel & Leisure
Real Madrid C.F.2.59×Sports
Madrid6.55×Travel & Leisure
United Parcel Service2.33×Business & Career
Proxy server9.77×Internet & Social Media
Web server3.9×Technology & Electronics
Dentistry2.32×Business & Career
La Liga3.94×Sports
T-Mobile1.56×Technology & Electronics
Daddy Yankee6.12×Music & Radio
FC Bayern Munich2.56×Sports
Major League Soccer2.45×Sports
Financial services1.58×Business & Career
Utah Mammoth7.44×Sports
Sport Club Internacional8.05×Sports
Desktop computers2.29×Technology & Electronics
Korean cuisine3.29×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spotlight (software) audience
TraitClusterScore
SpiritualityBALANCE1.33
Need for SecurityCONSERVATISM1.12
Price SensitivityPREMIUM1.04
Quality AwarenessPREMIUM0.92
Pet OwnershipJOY0.84
CreativityOPEN0.79

Worldwide distribution

Worldwide audience distribution share by country for Spotlight (software)
CountryShare
Australia58.5%
United States5.8%
India5.3%

See Spotlight (software) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Spotlight (software) have in United States?

Spotlight (software) has an estimated audience of 726,205 people in United States, concentrated in California and Texas.

What is the gender split and age of Spotlight (software) fans?

62.2% of Spotlight (software) fans are female, 37.8% are male, with an average age of 44.2 years.

Which brands do Spotlight (software) fans like most?

Spotlight (software) fans show strongest brand affinity for Prison Break (42.86×), Saw (franchise) (36.51×), and El País (23.7×) over the country average.

Where do Spotlight (software) fans live in United States?

Spotlight (software) fans in United States are most concentrated in California (reach 99,183), Texas (reach 60,215), and New York (reach 53,814). These three regions account for the largest share of the active audience.

What other brands do Spotlight (software) fans also like?

Beyond Spotlight (software) itself, the audience over-indexes on Saw (franchise) (36.51×), El País (23.7×), Las Vegas (3.71×), and Real Madrid C.F. (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spotlight (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.