A data profile of the people who buy, follow and care about Shopping malls in Australia — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 6,344,294 people in Australia.
The average Shopping malls fan in Australia is 43.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Spotlight (software), Bedroom, Living room, with strongest over-indexing on Spotlight (software) (1.67× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Shopping malls fan in Australia is more female, around 43.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Spotlight (software).
The key figures that characterise the Shopping malls profile in Australia.
67.4% are female, 32.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 43.2 |
| Estimated audience size | 6,344,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Shopping malls audience comes from Australia.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Where the Shopping malls audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~2M | 1.18× | |
| 02 | Northern Territory | ~70K | 1.14× | |
| 03 | Western Australia | ~800K | 1.13× | |
| 04 | Tasmania | ~100K | 1.09× | |
| 05 | New South Wales | ~2.5M | 0.99× | |
| 06 | Victoria | ~2M | 0.96× | |
| 07 | Australian Capital Territory | ~100K | 0.83× | |
| 08 | South Australia | ~300K | 0.67× |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retirement community | Kids & Family | 1.95× | ||
| 02 | Freedom Furniture | Home & Garden | 1.81× | ||
| 03 | Bedroom furniture | Home & Garden | 1.76× | ||
| 04 | Starter home | Home & Garden | 1.72× | ||
| 05 | Harris Scarfe | Home & Garden | 1.69× | ||
| 06 | Forever New | Fashion & Accessoires | 1.68× | ||
| 07 | Kitchenware | Home & Garden | 1.68× | ||
| 08 | Spotlight (software) | Technology & Electronics | 1.67× | ||
| 09 | Children's clothing | Fashion & Accessoires | 1.67× | ||
| 10 | Baby Bunting | Kids & Family | 1.67× | ||
| 11 | Blouse | Fashion & Accessoires | 1.67× | ||
| 12 | Adairs | Home & Garden | 1.64× | ||
| 13 | Living room | Home & Garden | 1.60× | ||
| 14 | Retirement planning | Business & Career | 1.58× | ||
| 15 | Bedding | Home & Garden | 1.56× | ||
| 16 | Kidspot | Kids & Family | 1.56× | ||
| 17 | Bedroom | Home & Garden | 1.55× | ||
| 18 | Household goods | Home & Garden | 1.55× | ||
| 19 | Dining room | Home & Garden | 1.53× | ||
| 20 | Old age | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.34× | |
| Family Orientation | CONSERVATISM | 1.23× | |
| Quality Awareness | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Early Adopter Mentality | POWER | 0.79× |
Shopping malls has an estimated audience of 6,344,294 people in Australia, concentrated in New South Wales and Victoria.
67.4% of Shopping malls fans are female, 32.6% are male, with an average age of 43.2 years.
Shopping malls fans show strongest brand affinity for Spotlight (software) (1.67×), Bedroom (1.55×), and Living room (1.6×) over the country average.
Shopping malls fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2M), and Queensland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Shopping malls itself, the audience over-indexes on Bedroom (1.55×), Living room (1.6×), Starter home (1.72×), and Bedding (1.56×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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