A data profile of the people who buy, follow and care about Kidspot in Australia — modelled from more than twelve digital signal sources. Kidspot has an estimated audience of 2,414,947 people in Australia.
Kidspot has an estimated audience of 2,414,947 people in Australia. 85.5% are female, 14.5% are male, average age 41.8. Top brand affinities: IKEA, Aldi, Discount stores, Real property, Bored Panda.
Top brand affinities include IKEA, Aldi, Discount stores, with strongest over-indexing on IKEA (2.29× the country average).
Demographically, the Kidspot audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Kidspot fan in Australia is more female, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Kidspot profile in Australia.
85.5% are female, 14.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 85.5% |
| Male | 14.5% |
| Average age | 41.8 |
| Estimated audience size | 2,414,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 22% | |
| 30-39 | 27% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Kidspot audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 57.2% |
| United States | 18.4% |
| United Kingdom | 10.0% |
The strongest cross-interests of the Kidspot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dailymotion | Movies & TV | 3.90× | ||
| 02 | Huggies | Kids & Family | 3.90× | ||
| 03 | Bored Panda | Internet & Social Media | 3.71× | ||
| 04 | Blanket | Home & Garden | 2.60× | ||
| 05 | Discount stores | Shopping | 2.50× | ||
| 06 | Aldi | Shopping | 2.30× | ||
| 07 | IKEA | Home & Garden | 2.29× | ||
| 08 | Real property | Home & Garden | 2.17× | ||
| 09 | Child care | Kids & Family | 1.92× | ||
| 10 | Children's clothing | Fashion & Accessoires | 1.91× | ||
| 11 | Department store | Shopping | 1.83× | ||
| 12 | Organic food | Food & Beverages | 1.78× | ||
| 13 | Tabloid (newspaper format) | Literature | 1.78× | ||
| 14 | TV talkshows | Movies & TV | 1.75× | ||
| 15 | Fragrances | Beauty & Wellness | 1.65× | ||
| 16 | Refrigerator | Home & Garden | 1.64× | ||
| 17 | Supermarket | Shopping | 1.62× | ||
| 18 | Shopping malls | Shopping | 1.56× | ||
| 19 | Nonprofit organization | Politics & Society | 1.55× | ||
| 20 | Charitable organization | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.61× | |
| Tradition | CONSERVATISM | 1.50× | |
| Price Sensitivity | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Travelling | THRILL | 0.86× | |
| Early Adopter Mentality | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Kidspot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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