A data profile of the people who buy, follow and care about TV talkshows in Australia — modelled from more than twelve digital signal sources. TV talkshows has an estimated audience of 3,443,396 people in Australia.
The average TV talkshows fan in Australia is 42.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Spotlight (software), Kmart, Ninemsn, with strongest over-indexing on Spotlight (software) (1.72× the country average).
Demographically, the TV talkshows audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
The typical TV talkshows fan in Australia is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Spotlight (software).
The key figures that characterise the TV talkshows profile in Australia.
61.1% are female, 38.9% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 42.6 |
| Estimated audience size | 3,443,396 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide TV talkshows audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.4% |
| Brazil | 4.3% |
Where the TV talkshows audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~90K | 1.21× | |
| 02 | Australian Capital Territory | ~80K | 1.15× | |
| 03 | South Australia | ~300K | 0.96× | |
| 04 | Western Australia | ~400K | 0.94× | |
| 05 | Queensland | ~800K | 0.92× | |
| 06 | New South Wales | ~1M | 0.91× | |
| 07 | Victoria | ~900K | 0.91× |
The strongest cross-interests of the TV talkshows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | David Attenborough | Movies & TV | 2.18× | ||
| 02 | Jenna Ortega | Movies & TV | 1.98× | ||
| 03 | Home Interior Design | Home & Garden | 1.85× | ||
| 04 | Kidspot | Kids & Family | 1.75× | ||
| 05 | Spotlight (software) | Technology & Electronics | 1.72× | ||
| 06 | Baby Bunting | Kids & Family | 1.70× | ||
| 07 | ABC iview | Movies & TV | 1.67× | ||
| 08 | Princess Polly | Fashion & Accessoires | 1.63× | ||
| 09 | Nostalgia | Home & Garden | 1.60× | ||
| 10 | Nicole Kidman | Movies & TV | 1.55× | ||
| 11 | Ninemsn | News | 1.54× | ||
| 12 | Forever New | Fashion & Accessoires | 1.54× | ||
| 13 | TV game shows | Movies & TV | 1.53× | ||
| 14 | Frock | Fashion & Accessoires | 1.53× | ||
| 15 | Engagement | Kids & Family | 1.52× | ||
| 16 | Kmart | Shopping | 1.51× | ||
| 17 | Target Australia | Shopping | 1.51× | ||
| 18 | Offspring | Home & Garden | 1.51× | ||
| 19 | Adairs | Home & Garden | 1.51× | ||
| 20 | Hollywood | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.25× | |
| Individualism | JOY | 1.17× | |
| Family Orientation | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.90× |
TV talkshows has an estimated audience of 3,443,396 people in Australia, concentrated in New South Wales and Victoria.
61.1% of TV talkshows fans are female, 38.9% are male, with an average age of 42.6 years.
TV talkshows fans show strongest brand affinity for Spotlight (software) (1.72×), Kmart (1.51×), and Ninemsn (1.54×) over the country average.
TV talkshows fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~900K), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond TV talkshows itself, the audience over-indexes on Kmart (1.51×), Ninemsn (1.54×), David Attenborough (2.18×), and Target Australia (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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