A data profile of the people who buy, follow and care about Target Australia in Australia — modelled from more than twelve digital signal sources. Target Australia has an estimated audience of 3,530,619 people in Australia.
Target Australia has an estimated audience of 3,530,619 people in Australia. 75.2% are female, 24.8% are male, average age 41.9. Top brand affinities: IKEA, Discount stores, Big W, Department store, Organic food.
Top brand affinities include IKEA, Discount stores, Big W, with strongest over-indexing on IKEA (2.44× the country average).
Demographically, the Target Australia audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
The typical Target Australia fan in Australia is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for IKEA.
The key figures that characterise the Target Australia profile in Australia.
75.2% are female, 24.8% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 41.9 |
| Estimated audience size | 3,530,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Target Australia audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 86.7% |
| United Kingdom | 4.2% |
| Japan | 2.5% |
The strongest cross-interests of the Target Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Huggies | Kids & Family | 3.18× | ||
| 02 | Discount stores | Shopping | 2.58× | ||
| 03 | IKEA | Home & Garden | 2.44× | ||
| 04 | Department store | Shopping | 2.32× | ||
| 05 | Swarovski | Fashion & Accessoires | 2.14× | ||
| 06 | H&M | Shopping | 1.97× | ||
| 07 | Sephora | Shopping | 1.87× | ||
| 08 | Cupcake | Food & Beverages | 1.74× | ||
| 09 | Big W | Shopping | 1.71× | ||
| 10 | Organic food | Food & Beverages | 1.71× | ||
| 11 | Child care | Kids & Family | 1.71× | ||
| 12 | Uniqlo | Shopping | 1.70× | ||
| 13 | Lego | Kids & Family | 1.70× | ||
| 14 | Fragrances | Beauty & Wellness | 1.67× | ||
| 15 | Hair care | Beauty & Wellness | 1.64× | ||
| 16 | Knitting | Home & Garden | 1.64× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.63× | ||
| 18 | Cotton On | Fashion & Accessoires | 1.52× | ||
| 19 | Skin care | Beauty & Wellness | 1.52× | ||
| 20 | TV talkshows | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.62× | |
| Indulgence | JOY | 1.61× | |
| Quality Awareness | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Risk Appetite | THRILL | 0.80× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Target Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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