A data profile of the people who buy, follow and care about Uniqlo in Australia — modelled from more than twelve digital signal sources. Uniqlo has an estimated audience of 3,884,542 people in Australia.
The average Uniqlo fan in Australia is 36.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Seoul, Cotton On, Country Road, with strongest over-indexing on Seoul (4.19× the country average).
Demographically, the Uniqlo audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Uniqlo fan in Australia is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Seoul.
The key figures that characterise the Uniqlo profile in Australia.
68.0% are female, 32.0% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 36.7 |
| Estimated audience size | 3,884,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Uniqlo audience comes from Australia.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.1% |
| United States | 10.2% |
Where the Uniqlo audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1.5M | 1.43× | |
| 02 | New South Wales | ~1.5M | 1.23× | |
| 03 | Australian Capital Territory | ~100K | 1.23× | |
| 04 | Western Australia | ~500K | 1.15× | |
| 05 | South Australia | ~300K | 1.02× | |
| 06 | Queensland | ~800K | 0.86× | |
| 07 | Tasmania | ~50K | 0.65× | |
| 08 | Northern Territory | ~20K | 0.47× |
The strongest cross-interests of the Uniqlo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muji | Home & Garden | 6.77× | ||
| 02 | Charles & Keith | Fashion & Accessoires | 6.77× | ||
| 03 | Seoul | Travel & Leisure | 4.19× | ||
| 04 | Tokyo | Travel & Leisure | 3.81× | ||
| 05 | Hermès | Fashion & Accessoires | 3.57× | ||
| 06 | The Iconic | Shopping | 3.23× | ||
| 07 | Coat (clothing) | Fashion & Accessoires | 3.08× | ||
| 08 | Japan | Travel & Leisure | 2.91× | ||
| 09 | David Jones | Fashion & Accessoires | 2.74× | ||
| 10 | South Korea | Travel & Leisure | 2.73× | ||
| 11 | Country Road | Fashion & Accessoires | 2.50× | ||
| 12 | H&M | Shopping | 2.44× | ||
| 13 | Cotton On | Fashion & Accessoires | 2.26× | ||
| 14 | United States | Travel & Leisure | 1.98× | ||
| 15 | IKEA | Home & Garden | 1.84× | ||
| 16 | Myer | Fashion & Accessoires | 1.83× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.77× | ||
| 18 | Asia | Travel & Leisure | 1.72× | ||
| 19 | Cuisine | Food & Beverages | 1.70× | ||
| 20 | Target Corporation | Shopping | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.65× | |
| Indulgence | JOY | 1.52× | |
| Creativity | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| DIY Mentality | THRILL | 0.81× | |
| Need for Security | CONSERVATISM | 0.87× |
Uniqlo's target market in Australia covers an estimated 3,884,542 people, concentrated in New South Wales and Victoria.
68.0% of the Uniqlo audience are female, 32.0% are male, with an average age of 36.7 years.
Uniqlo fans show strongest brand affinity for Seoul (4.19×), Cotton On (2.26×), and Country Road (2.5×) over the country average.
Uniqlo fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Uniqlo itself, the audience over-indexes on Cotton On (2.26×), Country Road (2.5×), Japan (2.91×), and IKEA (1.84×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Uniqlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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