A data profile of the people who buy, follow and care about Men's clothing in Australia — modelled from more than twelve digital signal sources. Men's clothing has an estimated audience of 5,018,416 people in Australia.
The average Men's clothing fan in Australia is 41.4 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Trousers, Women's clothing, Skirt, with strongest over-indexing on Trousers (1.97× the country average).
Demographically, the Men's clothing audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Men's clothing fan in Australia is more female, around 41.4 years old, with strong Creativity tendencies and a notable affinity for Trousers.
The key figures that characterise the Men's clothing profile in Australia.
70.7% are female, 29.3% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 41.4 |
| Estimated audience size | 5,018,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Men's clothing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 8.9% |
| Brazil | 6.2% |
Where the Men's clothing audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~200K | 1.46× | |
| 02 | Victoria | ~1.5M | 0.96× | |
| 03 | Queensland | ~1M | 0.95× | |
| 04 | Northern Territory | ~40K | 0.95× | |
| 05 | South Australia | ~400K | 0.94× | |
| 06 | Australian Capital Territory | ~100K | 0.93× | |
| 07 | New South Wales | ~1.5M | 0.91× | |
| 08 | Western Australia | ~500K | 0.88× |
The strongest cross-interests of the Men's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coat (clothing) | Fashion & Accessoires | 2.18× | ||
| 02 | Jacket | Fashion & Accessoires | 2.08× | ||
| 03 | Shorts | Fashion & Accessoires | 2.01× | ||
| 04 | Skirt | Fashion & Accessoires | 1.99× | ||
| 05 | Trousers | Fashion & Accessoires | 1.97× | ||
| 06 | Jeans | Fashion & Accessoires | 1.97× | ||
| 07 | Frock | Fashion & Accessoires | 1.89× | ||
| 08 | Bikini | Fashion & Accessoires | 1.82× | ||
| 09 | Forever New | Fashion & Accessoires | 1.79× | ||
| 10 | Blouse | Fashion & Accessoires | 1.79× | ||
| 11 | Sweater | Fashion & Accessoires | 1.68× | ||
| 12 | Lingerie | Fashion & Accessoires | 1.62× | ||
| 13 | Gender | Politics & Society | 1.60× | ||
| 14 | Genetics | Kids & Family | 1.58× | ||
| 15 | American English | Business & Career | 1.57× | ||
| 16 | Linen | Fashion & Accessoires | 1.57× | ||
| 17 | Girl | Kids & Family | 1.56× | ||
| 18 | Wool | Fashion & Accessoires | 1.55× | ||
| 19 | Cotton | Fashion & Accessoires | 1.53× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.23× | |
| Design Affinity | PREMIUM | 1.22× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Risk Appetite | THRILL | 0.91× |
Men's clothing has an estimated audience of 5,018,416 people in Australia, concentrated in New South Wales and Victoria.
70.7% of Men's clothing fans are female, 29.3% are male, with an average age of 41.4 years.
Men's clothing fans show strongest brand affinity for Trousers (1.97×), Women's clothing (1.52×), and Skirt (1.99×) over the country average.
Men's clothing fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Men's clothing itself, the audience over-indexes on Women's clothing (1.52×), Skirt (1.99×), Cotton (1.53×), and Shorts (2.01×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Men's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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