A data profile of the people who buy, follow and care about Shorts in Australia — modelled from more than twelve digital signal sources. Shorts has an estimated audience of 2,600,092 people in Australia.
Shorts has an estimated audience of 2,600,092 people in Australia. 66.0% are female, 34.0% are male, average age 42.3. Top brand affinities: Men's clothing, Discount stores, Knitting, Uniqlo, H&M.
Top brand affinities include Men's clothing, Discount stores, Knitting, with strongest over-indexing on Men's clothing (2.01× the country average).
Demographically, the Shorts audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
The typical Shorts fan in Australia is more female, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Men's clothing.
The key figures that characterise the Shorts profile in Australia.
66.0% are female, 34.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 42.3 |
| Estimated audience size | 2,600,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Shorts audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 7.9% |
| Brazil | 6.6% |
The strongest cross-interests of the Shorts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muji | Home & Garden | 3.25× | ||
| 02 | Sweatpants | Fashion & Accessoires | 2.80× | ||
| 03 | Birkenstock | Fashion & Accessoires | 2.06× | ||
| 04 | Men's clothing | Fashion & Accessoires | 2.01× | ||
| 05 | Outerwear | Fashion & Accessoires | 1.98× | ||
| 06 | ASICS | Fashion & Accessoires | 1.76× | ||
| 07 | Leggings | Fashion & Accessoires | 1.76× | ||
| 08 | H&M | Shopping | 1.72× | ||
| 09 | Knitting | Home & Garden | 1.70× | ||
| 10 | Blanket | Home & Garden | 1.68× | ||
| 11 | TK Maxx | Shopping | 1.67× | ||
| 12 | Sun tanning | Beauty & Wellness | 1.67× | ||
| 13 | New Balance | Fashion & Accessoires | 1.64× | ||
| 14 | Discount stores | Shopping | 1.63× | ||
| 15 | Sephora | Shopping | 1.63× | ||
| 16 | Bikini | Fashion & Accessoires | 1.57× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.56× | ||
| 18 | Uniqlo | Shopping | 1.52× | ||
| 19 | Streetwear | Fashion & Accessoires | 1.52× | ||
| 20 | Swarovski | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.29× | |
| Indulgence | JOY | 1.27× | |
| Sustainability | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.92× | |
| Risk Appetite | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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