A data profile of the people who buy, follow and care about Shorts in Indonesia — modelled from more than twelve digital signal sources. Shorts has an estimated audience of 2,916,588 people in Indonesia.
Shorts has an estimated audience of 2,916,588 people in Indonesia. 59.8% are female, 40.2% are male, average age 33.9. Top brand affinities: WhatsApp, Slot machine, Outerwear, BTS, Online poker.
Top brand affinities include WhatsApp, Slot machine, Outerwear, with strongest over-indexing on WhatsApp (1.95× the country average).
Demographically, the Shorts audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
The typical Shorts fan in Indonesia is more female, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Shorts profile in Indonesia.
59.8% are female, 40.2% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 33.9 |
| Estimated audience size | 2,916,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 35% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Shorts audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 7.9% |
| Brazil | 6.6% |
The strongest cross-interests of the Shorts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 4.75× | ||
| 02 | BTS | Music & Radio | 4.49× | ||
| 03 | Puma | Fashion & Accessoires | 3.81× | ||
| 04 | FC Bayern Munich | Sports | 3.36× | ||
| 05 | Mobile gambling | Games | 3.33× | ||
| 06 | Outerwear | Fashion & Accessoires | 3.20× | ||
| 07 | Vintage clothing | Fashion & Accessoires | 3.20× | ||
| 08 | Slot machine | Games | 3.08× | ||
| 09 | Borussia Dortmund | Sports | 3.05× | ||
| 10 | Sneaker collecting | Fashion & Accessoires | 2.81× | ||
| 11 | Uniqlo | Shopping | 2.76× | ||
| 12 | Online poker | Games | 2.72× | ||
| 13 | Steak | Food & Beverages | 2.49× | ||
| 14 | Slim-fit pants | Fashion & Accessoires | 2.46× | ||
| 15 | Charity and causes | Business & Career | 2.14× | ||
| 16 | Traveloka | Travel & Leisure | 2.12× | ||
| 17 | Internet & Social Media | 1.95× | |||
| 18 | Streetwear | Fashion & Accessoires | 1.94× | ||
| 19 | Kebaya | Fashion & Accessoires | 1.79× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.73× | |
| Quality Awareness | PREMIUM | 1.55× | |
| Pet Ownership | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.72× | |
| Spirituality | BALANCE | 0.74× | |
| Need for Security | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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