A data profile of the people who buy, follow and care about Shorts in Poland — modelled from more than twelve digital signal sources. Shorts has an estimated audience of 1,526,964 people in Poland.
Shorts has an estimated audience of 1,526,964 people in Poland. 72.3% are female, 27.7% are male, average age 39.9. Top brand affinities: Love & Sex, Bulgari, PUDELEK, Valentine's Day, Fashion show.
Top brand affinities include Love & Sex, Bulgari, PUDELEK, with strongest over-indexing on Love & Sex (6.77× the country average).
Demographically, the Shorts audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
The typical Shorts fan in Poland is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Shorts profile in Poland.
72.3% are female, 27.7% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 39.9 |
| Estimated audience size | 1,526,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Shorts audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 7.9% |
| Brazil | 6.6% |
The strongest cross-interests of the Shorts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bulgari | Fashion & Accessoires | 8.58× | ||
| 02 | Valentine's Day | Kids & Family | 8.48× | ||
| 03 | Love & Sex | Kids & Family | 6.77× | ||
| 04 | Outerwear | Fashion & Accessoires | 5.27× | ||
| 05 | Bottega Veneta | Fashion & Accessoires | 4.47× | ||
| 06 | Hermès | Fashion & Accessoires | 4.10× | ||
| 07 | Fashion show | Fashion & Accessoires | 3.85× | ||
| 08 | Knitting | Home & Garden | 3.67× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 3.52× | ||
| 10 | PUDELEK | News | 2.82× | ||
| 11 | Artificial nails | Beauty & Wellness | 2.73× | ||
| 12 | Mango | Shopping | 2.66× | ||
| 13 | Lingerie | Fashion & Accessoires | 2.48× | ||
| 14 | Bracelet | Fashion & Accessoires | 2.35× | ||
| 15 | Sunglasses | Fashion & Accessoires | 2.14× | ||
| 16 | Sportswear (activewear) | Fashion & Accessoires | 1.91× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.80× | ||
| 18 | Hair products | Beauty & Wellness | 1.68× | ||
| 19 | Spas | Beauty & Wellness | 1.65× | ||
| 20 | Wirtualna Polska | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.91× | |
| Early Adopter Mentality | POWER | 1.78× | |
| Quality Awareness | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Individualism | JOY | 0.92× | |
| Social Media Usage | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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