A data profile of the people who buy, follow and care about Spas in Poland — modelled from more than twelve digital signal sources. Spas has an estimated audience of 7,292,800 people in Poland.
Spas has an estimated audience of 7,292,800 people in Poland. 69.8% are female, 30.2% are male, average age 42.2. Top brand affinities: Dresses, Pepco, Hair products, Discount stores, IKEA.
Top brand affinities include Dresses, Pepco, Hair products, with strongest over-indexing on Dresses (1.95× the country average).
Demographically, the Spas audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Spas fan in Poland is more female, around 42.2 years old, with strong Individualism tendencies and a notable affinity for Dresses.
The key figures that characterise the Spas profile in Poland.
69.8% are female, 30.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 42.2 |
| Estimated audience size | 7,292,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Spas audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skirt | Fashion & Accessoires | 2.20× | ||
| 02 | Blouse | Fashion & Accessoires | 2.12× | ||
| 03 | Children's clothing | Fashion & Accessoires | 2.06× | ||
| 04 | Handbags | Fashion & Accessoires | 2.05× | ||
| 05 | Sunglasses | Fashion & Accessoires | 2.03× | ||
| 06 | Discount stores | Shopping | 2.00× | ||
| 07 | Fragrances | Beauty & Wellness | 2.00× | ||
| 08 | Pepco | Fashion & Accessoires | 1.96× | ||
| 09 | Dresses | Fashion & Accessoires | 1.95× | ||
| 10 | Coupons | Shopping | 1.90× | ||
| 11 | Hair products | Beauty & Wellness | 1.89× | ||
| 12 | IKEA | Home & Garden | 1.71× | ||
| 13 | Men's clothing | Fashion & Accessoires | 1.70× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.68× | ||
| 15 | Discounts and allowances | Shopping | 1.61× | ||
| 16 | Woman | Kids & Family | 1.59× | ||
| 17 | Shoes | Fashion & Accessoires | 1.52× | ||
| 18 | Hotels | Travel & Leisure | 1.51× | ||
| 19 | Footwear | Fashion & Accessoires | 1.51× | ||
| 20 | Toys | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.46× | |
| Need for Security | CONSERVATISM | 1.38× | |
| Early Adopter Mentality | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.60× | |
| Design Affinity | PREMIUM | 0.61× | |
| Travelling | THRILL | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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