A data profile of the people who buy, follow and care about Beauty salons in Poland — modelled from more than twelve digital signal sources. Beauty salons has an estimated audience of 8,173,334 people in Poland.
Beauty salons has an estimated audience of 8,173,334 people in Poland. 73.7% are female, 26.3% are male, average age 40.6. Top brand affinities: Super Express, Office 365, Child development, Bonprix, Shellac.
Top brand affinities include Super Express, Office 365, Child development, with strongest over-indexing on Super Express (1.57× the country average).
Demographically, the Beauty salons audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Beauty salons fan in Poland is more female, around 40.6 years old, with strong Individualism tendencies and a notable affinity for Super Express.
The key figures that characterise the Beauty salons profile in Poland.
73.7% are female, 26.3% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 40.6 |
| Estimated audience size | 8,173,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Beauty salons audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
The strongest cross-interests of the Beauty salons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mahjong | Games | 2.12× | ||
| 02 | Tablecloth | Home & Garden | 1.98× | ||
| 03 | Eau de toilette | Beauty & Wellness | 1.97× | ||
| 04 | Bonprix | Shopping | 1.84× | ||
| 05 | Winiary (company) | Food & Beverages | 1.81× | ||
| 06 | Magnolia (film) | Movies & TV | 1.80× | ||
| 07 | Office 365 | Technology & Electronics | 1.76× | ||
| 08 | Microsoft Teams | Technology & Electronics | 1.76× | ||
| 09 | Vendor | Business & Career | 1.73× | ||
| 10 | Superman (TV series) | Movies & TV | 1.72× | ||
| 11 | Child development | Business & Career | 1.69× | ||
| 12 | Ranch | Travel & Leisure | 1.69× | ||
| 13 | Epilator | Beauty & Wellness | 1.67× | ||
| 14 | Shellac | Beauty & Wellness | 1.59× | ||
| 15 | Super Express | News | 1.57× | ||
| 16 | Macaulay Culkin | Movies & TV | 1.57× | ||
| 17 | Plus-size clothing | Fashion & Accessoires | 1.56× | ||
| 18 | Mentha | Food & Beverages | 1.51× | ||
| 19 | Curtain | Home & Garden | 1.51× | ||
| 20 | Highball | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.27× | |
| Price Sensitivity | PREMIUM | 1.07× | |
| Early Adopter Mentality | POWER | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Healthy Lifestyle | BALANCE | 0.56× | |
| Sustainability | BALANCE | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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