A data profile of the people who buy, follow and care about Beauty salons in Colombia — modelled from more than twelve digital signal sources. Beauty salons has an estimated audience of 5,391,347 people in Colombia.
Beauty salons has an estimated audience of 5,391,347 people in Colombia. 70.7% are female, 29.3% are male, average age 34.9. Top brand affinities: Keratin, Manicure, Permanent makeup, L'Bel, Toe.
Top brand affinities include Keratin, Manicure, Permanent makeup, with strongest over-indexing on Keratin (1.56× the country average).
Demographically, the Beauty salons audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Beauty salons fan in Colombia is more female, around 34.9 years old, with strong Creativity tendencies and a notable affinity for Keratin.
The key figures that characterise the Beauty salons profile in Colombia.
70.7% are female, 29.3% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 34.9 |
| Estimated audience size | 5,391,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Beauty salons audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
The strongest cross-interests of the Beauty salons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wand | Kids & Family | 2.43× | ||
| 02 | Oneida | Music & Radio | 2.43× | ||
| 03 | Eudora, Kansas | Travel & Leisure | 2.31× | ||
| 04 | Cositas Femeninas | Website / Newspaper / Magazine | 1.73× | ||
| 05 | Yuma, Arizona | Travel & Leisure | 1.65× | ||
| 06 | Habana (baseball club) | Sports | 1.63× | ||
| 07 | Marcelo Salas | Sports | 1.62× | ||
| 08 | Social exclusion | Politics & Society | 1.61× | ||
| 09 | Manicure | Beauty & Wellness | 1.59× | ||
| 10 | Henna | Home & Garden | 1.59× | ||
| 11 | Football boot | Sports | 1.57× | ||
| 12 | Keratin | Beauty & Wellness | 1.56× | ||
| 13 | Toe | Health | 1.56× | ||
| 14 | Adornment | Fashion & Accessoires | 1.56× | ||
| 15 | Estadio Akron | Sports | 1.53× | ||
| 16 | SOCAR | Business & Career | 1.53× | ||
| 17 | Permanent makeup | Beauty & Wellness | 1.52× | ||
| 18 | Knorr (brand) | Food & Beverages | 1.51× | ||
| 19 | L'Bel | Shopping | 1.50× | ||
| 20 | Glow (magazine) | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.99× | |
| Indulgence | JOY | 0.98× | |
| Risk Appetite | THRILL | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.53× | |
| Individualism | JOY | 0.64× | |
| Patriotism | CONSERVATISM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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