A data profile of the people who buy, follow and care about Parties in Poland — modelled from more than twelve digital signal sources. Parties has an estimated audience of 5,577,778 people in Poland.
Parties has an estimated audience of 5,577,778 people in Poland. 60.4% are female, 39.6% are male, average age 39.1. Top brand affinities: Lip gloss, Digital photography, Ticketmaster, Love & Sex, Eye liner.
Top brand affinities include Lip gloss, Digital photography, Ticketmaster, with strongest over-indexing on Lip gloss (2.32× the country average).
Demographically, the Parties audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Design Affinity.
The typical Parties fan in Poland is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Lip gloss.
The key figures that characterise the Parties profile in Poland.
60.4% are female, 39.6% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 39.1 |
| Estimated audience size | 5,577,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Parties audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ticketmaster | Travel & Leisure | 2.45× | ||
| 02 | Lip gloss | Beauty & Wellness | 2.32× | ||
| 03 | Bad Bunny | Music & Radio | 2.31× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 1.91× | ||
| 05 | Love & Sex | Kids & Family | 1.89× | ||
| 06 | Sting (musician) | Music & Radio | 1.76× | ||
| 07 | YouTube Music | Internet & Social Media | 1.66× | ||
| 08 | International education | Business & Career | 1.60× | ||
| 09 | Local food | Food & Beverages | 1.59× | ||
| 10 | Żywiec Brewery | Food & Beverages | 1.59× | ||
| 11 | Digital photography | Business & Career | 1.58× | ||
| 12 | BB cream | Beauty & Wellness | 1.56× | ||
| 13 | Fashion blog | Fashion & Accessoires | 1.55× | ||
| 14 | Concealer | Beauty & Wellness | 1.54× | ||
| 15 | Eye liner | Beauty & Wellness | 1.53× | ||
| 16 | Ecotourism | Business & Career | 1.53× | ||
| 17 | Wedding planner | Kids & Family | 1.53× | ||
| 18 | Kim Kardashian | Movies & TV | 1.52× | ||
| 19 | Tiffany & Co. | Fashion & Accessoires | 1.51× | ||
| 20 | Orange Warsaw Festival | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.24× | |
| Design Affinity | PREMIUM | 1.21× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Early Adopter Mentality | POWER | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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