A data profile of the people who buy, follow and care about Ecotourism in Poland — modelled from more than twelve digital signal sources. Ecotourism has an estimated audience of 1,341,576 people in Poland.
Ecotourism has an estimated audience of 1,341,576 people in Poland. 58.3% are female, 41.7% are male, average age 40.8. Top brand affinities: Skin care, Children's clothing, Parenting, Rossmann, Ryanair.
Top brand affinities include Skin care, Children's clothing, Parenting, with strongest over-indexing on Skin care (2.09× the country average).
Demographically, the Ecotourism audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Patriotism.
The typical Ecotourism fan in Poland is more female, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Skin care.
The key figures that characterise the Ecotourism profile in Poland.
58.3% are female, 41.7% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.8 |
| Estimated audience size | 1,341,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Ecotourism audience comes from Poland.
| Country | Share |
|---|---|
| United States | 10.3% |
| Japan | 8.9% |
| Italy | 5.5% |
The strongest cross-interests of the Ecotourism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel agency | Travel & Leisure | 3.42× | ||
| 02 | Natural skin care | Beauty & Wellness | 2.37× | ||
| 03 | Nail polish | Beauty & Wellness | 2.37× | ||
| 04 | Child care | Kids & Family | 2.27× | ||
| 05 | Airbnb | Travel & Leisure | 2.27× | ||
| 06 | Air travel | Travel & Leisure | 2.19× | ||
| 07 | Skin care | Beauty & Wellness | 2.09× | ||
| 08 | Rossmann | Shopping | 2.01× | ||
| 09 | Renovation | Home & Garden | 1.99× | ||
| 10 | Healthy diet | Health | 1.92× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.89× | ||
| 12 | Weddings | Kids & Family | 1.85× | ||
| 13 | Parenting | Kids & Family | 1.71× | ||
| 14 | Skirt | Fashion & Accessoires | 1.70× | ||
| 15 | Beaches | Travel & Leisure | 1.69× | ||
| 16 | Organic food | Food & Beverages | 1.67× | ||
| 17 | Handbags | Fashion & Accessoires | 1.63× | ||
| 18 | Ryanair | Travel & Leisure | 1.60× | ||
| 19 | Fashion design | Business & Career | 1.60× | ||
| 20 | Parties | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.36× | |
| Patriotism | CONSERVATISM | 1.29× | |
| Individualism | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.54× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Ecotourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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