A data profile of the people who buy, follow and care about Airbnb in Poland — modelled from more than twelve digital signal sources. Airbnb has an estimated audience of 3,030,238 people in Poland.
Airbnb has an estimated audience of 3,030,238 people in Poland. 66.2% are female, 33.8% are male, average age 41.4. Top brand affinities: Ryanair, Food, Fitness and wellness, Travel website, Restaurants.
Top brand affinities include Ryanair, Food, Fitness and wellness, with strongest over-indexing on Ryanair (2.43× the country average).
Demographically, the Airbnb audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
The typical Airbnb fan in Poland is more female, around 41.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ryanair.
The key figures that characterise the Airbnb profile in Poland.
66.2% are female, 33.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 41.4 |
| Estimated audience size | 3,030,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Airbnb audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.9% |
| United Kingdom | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Airbnb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel website | Travel & Leisure | 3.81× | ||
| 02 | Trivago | Travel & Leisure | 3.49× | ||
| 03 | Skyscanner | Travel & Leisure | 3.38× | ||
| 04 | TripAdvisor | Travel & Leisure | 3.05× | ||
| 05 | Home Interior Design | Home & Garden | 2.79× | ||
| 06 | Lodging | Travel & Leisure | 2.75× | ||
| 07 | Home construction | Home & Garden | 2.63× | ||
| 08 | Self-knowledge (psychology) | Health | 2.50× | ||
| 09 | Ryanair | Travel & Leisure | 2.43× | ||
| 10 | Organic product | Food & Beverages | 2.41× | ||
| 11 | Booking.com | Travel & Leisure | 2.33× | ||
| 12 | Home repair | Home & Garden | 2.27× | ||
| 13 | Self care | Health | 2.21× | ||
| 14 | Restaurants | Food & Beverages | 1.75× | ||
| 15 | Beverages | Food & Beverages | 1.71× | ||
| 16 | Itaka | Travel & Leisure | 1.69× | ||
| 17 | Food | Food & Beverages | 1.62× | ||
| 18 | Fitness and wellness | Sports | 1.52× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.51× | ||
| 20 | Business | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.02× | |
| Sustainability | BALANCE | 1.71× | |
| Travelling | THRILL | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.72× | |
| Quality Awareness | PREMIUM | 1.05× | |
| Social Media Usage | JOY | 1.10× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Airbnb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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