A data profile of the people who buy, follow and care about Rossmann in Poland — modelled from more than twelve digital signal sources. Rossmann has an estimated audience of 4,087,255 people in Poland.
Rossmann has an estimated audience of 4,087,255 people in Poland. 84.8% are female, 15.2% are male, average age 30.0. Top brand affinities: Hebe, Outdoor recreation, PUDELEK, bielenda, Clothing.
Top brand affinities include Hebe, Outdoor recreation, PUDELEK, with strongest over-indexing on Hebe (13.72× the country average).
Demographically, the Rossmann audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Rossmann fan in Poland is more female, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Hebe.
The key figures that characterise the Rossmann profile in Poland.
84.8% are female, 15.2% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 84.8% |
| Male | 15.2% |
| Average age | 30.0 |
| Estimated audience size | 4,087,255 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 31% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 4% |
of the worldwide Rossmann audience comes from Poland.
| Country | Share |
|---|---|
| Germany | 43.2% |
| Poland | 12.5% |
| Hungary | 3.6% |
The strongest cross-interests of the Rossmann audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hebe | Home & Garden | 13.72× | ||
| 02 | bielenda | Beauty & Wellness | 11.45× | ||
| 03 | PUDELEK | News | 3.37× | ||
| 04 | Psychology | Business & Career | 2.31× | ||
| 05 | Outdoor recreation | Sports | 2.29× | ||
| 06 | Men's clothing | Fashion & Accessoires | 2.28× | ||
| 07 | Allegro (auction website) | Shopping | 2.11× | ||
| 08 | IKEA | Home & Garden | 2.01× | ||
| 09 | Pepco | Fashion & Accessoires | 2.01× | ||
| 10 | Kaufland | Shopping | 1.98× | ||
| 11 | Women's clothing | Fashion & Accessoires | 1.90× | ||
| 12 | Leisure | Travel & Leisure | 1.86× | ||
| 13 | Pets | Pets & Animals | 1.74× | ||
| 14 | Clothing | Fashion & Accessoires | 1.63× | ||
| 15 | Shoes | Fashion & Accessoires | 1.60× | ||
| 16 | Entertainment | Movies & TV | 1.56× | ||
| 17 | Food | Food & Beverages | 1.54× | ||
| 18 | Food and drink | Food & Beverages | 1.53× | ||
| 19 | Reading | Literature | 1.53× | ||
| 20 | Sports | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.04× | |
| Individualism | JOY | 1.88× | |
| Travelling | THRILL | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.60× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Need for Security | CONSERVATISM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Rossmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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