A data profile of the people who buy, follow and care about Allegro (auction website) in Poland — modelled from more than twelve digital signal sources. Allegro (auction website) has an estimated audience of 7,876,531 people in Poland.
Allegro (auction website) has an estimated audience of 7,876,531 people in Poland. 65.6% are female, 34.4% are male, average age 37.6.
The key figures that characterise the Allegro (auction website) profile in Poland.
65.6% are female, 34.4% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 37.6 |
| Estimated audience size | 7,876,531 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 17% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Allegro (auction website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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