A data profile of the people who buy, follow and care about IPKO in Poland — modelled from more than twelve digital signal sources. IPKO has an estimated audience of 16,533,975 people in Poland.
IPKO has an estimated audience of 16,533,975 people in Poland. 28.3% are female, 71.7% are male, average age 39.1.
The key figures that characterise the IPKO profile in Poland.
28.3% are female, 71.7% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 39.1 |
| Estimated audience size | 16,533,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 13% |
of the worldwide IPKO audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 94.3% |
| Germany | 1.4% |
| Kosovo | 0.9% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for IPKO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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