A data profile of the people who buy, follow and care about BNP Paribas in Poland — modelled from more than twelve digital signal sources. BNP Paribas has an estimated audience of 2,513,447 people in Poland.
BNP Paribas has an estimated audience of 2,513,447 people in Poland. 53.1% are female, 46.9% are male, average age 42.9. Top brand affinities: Santander Bank, Citibank, MBank, Crédit Agricole, PKO Bank Polski.
Top brand affinities include Santander Bank, Citibank, MBank, with strongest over-indexing on Santander Bank (29.96× the country average).
Demographically, the BNP Paribas audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
The typical BNP Paribas fan in Poland is balanced, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Santander Bank.
The key figures that characterise the BNP Paribas profile in Poland.
53.1% are female, 46.9% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 42.9 |
| Estimated audience size | 2,513,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
The strongest cross-interests of the BNP Paribas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Santander Bank | Business & Career | 29.96× | ||
| 02 | Citibank | Business & Career | 29.37× | ||
| 03 | Crédit Agricole | Business & Career | 28.27× | ||
| 04 | Vivus | Health | 15.63× | ||
| 05 | Mobile banking | Business & Career | 10.09× | ||
| 06 | MasterCard | Business & Career | 9.96× | ||
| 07 | MBank | Business & Career | 9.37× | ||
| 08 | Bank Zachodni WBK | Business & Career | 8.88× | ||
| 09 | PKO Bank Polski | Business & Career | 6.86× | ||
| 10 | Revolut | Business & Career | 4.76× | ||
| 11 | Online banking | Business & Career | 4.73× | ||
| 12 | Aryna Sabalenka | Sports | 3.97× | ||
| 13 | Iga Swiatek | Sports | 3.97× | ||
| 14 | CAC 40 | Business & Career | 3.42× | ||
| 15 | Financial services | Business & Career | 3.33× | ||
| 16 | Finance | Business & Career | 2.53× | ||
| 17 | Lech Poznań | Sports | 2.12× | ||
| 18 | Onet.pl | News | 1.80× | ||
| 19 | Wirtualna Polska | News | 1.77× | ||
| 20 | Fakt | News | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.86× | |
| Urban Lifestyle | OPEN | 1.76× | |
| Sustainability | BALANCE | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Travelling | THRILL | 0.73× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for BNP Paribas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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