A data profile of the people who buy, follow and care about Revolut in Poland — modelled from more than twelve digital signal sources. Revolut has an estimated audience of 2,078,084 people in Poland.
Revolut has an estimated audience of 2,078,084 people in Poland. 52.0% are female, 48.0% are male, average age 43.0. Top brand affinities: BNP Paribas, MBank, Online banking, Credit (finance), High-net-worth individual.
Top brand affinities include BNP Paribas, MBank, Online banking, with strongest over-indexing on BNP Paribas (4.76× the country average).
Demographically, the Revolut audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Revolut fan in Poland is balanced, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for BNP Paribas.
The key figures that characterise the Revolut profile in Poland.
52.0% are female, 48.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 43.0 |
| Estimated audience size | 2,078,084 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
The strongest cross-interests of the Revolut audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bank account | Business & Career | 8.52× | ||
| 02 | High-net-worth individual | Business & Career | 7.49× | ||
| 03 | Mobile banking | Business & Career | 5.88× | ||
| 04 | Debit card | Business & Career | 5.47× | ||
| 05 | Online banking | Business & Career | 5.11× | ||
| 06 | Credit (finance) | Business & Career | 4.97× | ||
| 07 | Retail banking | Business & Career | 4.85× | ||
| 08 | Stock market | Business & Career | 4.82× | ||
| 09 | BNP Paribas | Business & Career | 4.76× | ||
| 10 | Citibank | Business & Career | 4.24× | ||
| 11 | Mobile payment | Business & Career | 3.60× | ||
| 12 | MBank | Business & Career | 2.91× | ||
| 13 | Mortgage loans | Business & Career | 2.55× | ||
| 14 | Innovation | Business & Career | 2.40× | ||
| 15 | Financial services | Business & Career | 2.23× | ||
| 16 | Gazeta Wyborcza | News | 1.63× | ||
| 17 | Internet & Social Media | 1.63× | |||
| 18 | Internet & Social Media | 1.60× | |||
| 19 | Personal finance | Business & Career | 1.56× | ||
| 20 | Banking | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.67× | |
| Family Orientation | CONSERVATISM | 1.51× | |
| Need for Security | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Individualism | JOY | 0.93× | |
| Mindfulness | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Revolut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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