A data profile of the people who buy, follow and care about XTB in Poland — modelled from more than twelve digital signal sources. XTB has an estimated audience of 1,938,727 people in Poland.
XTB has an estimated audience of 1,938,727 people in Poland. 33.6% are female, 66.4% are male, average age 38.6. Top brand affinities: Exchange-traded fund, Stock market, Shopping and fashion, Mobile payment, Costa Rica.
Top brand affinities include Exchange-traded fund, Stock market, Shopping and fashion, with strongest over-indexing on Exchange-traded fund (100.87× the country average).
Demographically, the XTB audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical XTB fan in Poland is more male, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Exchange-traded fund.
The key figures that characterise the XTB profile in Poland.
33.6% are female, 66.4% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 38.6 |
| Estimated audience size | 1,938,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 18% |
The strongest cross-interests of the XTB audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exchange-traded fund | Business & Career | 100.87× | ||
| 02 | Commodity market | Business & Career | 23.37× | ||
| 03 | Costa Rica | Travel & Leisure | 20.00× | ||
| 04 | Day trader | Business & Career | 17.58× | ||
| 05 | Stock market | Business & Career | 11.15× | ||
| 06 | Bitcoin | Business & Career | 10.19× | ||
| 07 | Asset management | Business & Career | 7.81× | ||
| 08 | Comme des Garçons | Fashion & Accessoires | 7.37× | ||
| 09 | Valentine's Day | Kids & Family | 7.27× | ||
| 10 | Mobile payment | Business & Career | 6.63× | ||
| 11 | Al Pacino | Movies & TV | 6.63× | ||
| 12 | Stock exchange | Business & Career | 5.36× | ||
| 13 | Innovation | Business & Career | 2.70× | ||
| 14 | BNP Paribas | Business & Career | 2.32× | ||
| 15 | Internet & Social Media | 2.21× | |||
| 16 | Financial services | Business & Career | 2.20× | ||
| 17 | Shopping and fashion | Shopping | 2.14× | ||
| 18 | Lech Poznań | Sports | 1.56× | ||
| 19 | Gazeta Wyborcza | News | 1.56× | ||
| 20 | MBank | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 3.43× | |
| Career Orientation | POWER | 2.28× | |
| Early Adopter Mentality | POWER | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| Extroversion | THRILL | 0.83× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for XTB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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