A data profile of the people who buy, follow and care about Gazeta Wyborcza in Poland — modelled from more than twelve digital signal sources. Gazeta Wyborcza has an estimated audience of 5,395,058 people in Poland.
Gazeta Wyborcza has an estimated audience of 5,395,058 people in Poland. 59.8% are female, 40.2% are male, average age 39.2. Top brand affinities: Donald Tusk, Polityka, Newsweek, Newsweek Polska, TVP Info.
Top brand affinities include Donald Tusk, Polityka, Newsweek, with strongest over-indexing on Donald Tusk (12.96× the country average).
Demographically, the Gazeta Wyborcza audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
The typical Gazeta Wyborcza fan in Poland is more female, around 39.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Donald Tusk.
The key figures that characterise the Gazeta Wyborcza profile in Poland.
59.8% are female, 40.2% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 39.2 |
| Estimated audience size | 5,395,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 21% |
of the worldwide Gazeta Wyborcza audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 82.7% |
| Germany | 5.8% |
| United Kingdom | 2.1% |
The strongest cross-interests of the Gazeta Wyborcza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lobbying | Politics & Society | 18.30× | ||
| 02 | Polityka | News | 16.20× | ||
| 03 | Newsweek Polska | News | 15.77× | ||
| 04 | Newsweek | News | 15.56× | ||
| 05 | Donald Tusk | Politics & Society | 12.96× | ||
| 06 | Politician | Politics & Society | 10.20× | ||
| 07 | Liberty | Politics & Society | 10.13× | ||
| 08 | Civil society | Politics & Society | 8.12× | ||
| 09 | TVP Info | Movies & TV | 8.09× | ||
| 10 | Journalist | News | 7.29× | ||
| 11 | Law and Justice | Politics & Society | 7.18× | ||
| 12 | Radio Maryja | Music & Radio | 7.15× | ||
| 13 | Klan (TV series) | Movies & TV | 6.53× | ||
| 14 | Jarosław Kaczyński | Politics & Society | 6.00× | ||
| 15 | Catholic Church | Politics & Society | 5.41× | ||
| 16 | Jesus | Politics & Society | 4.51× | ||
| 17 | Wirtualna Polska | News | 4.49× | ||
| 18 | Radio ZET | Music & Radio | 4.13× | ||
| 19 | RMF FM | Music & Radio | 3.66× | ||
| 20 | Religion | Business & Career | 3.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.70× | |
| Early Adopter Mentality | POWER | 1.58× | |
| Need for Security | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Travelling | THRILL | 0.65× | |
| Design Affinity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Gazeta Wyborcza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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