A data profile of the people who buy, follow and care about TVP Info in Poland — modelled from more than twelve digital signal sources. TVP Info has an estimated audience of 2,978,090 people in Poland.
TVP Info has an estimated audience of 2,978,090 people in Poland. 57.4% are female, 42.6% are male, average age 45.5. Top brand affinities: Gazeta Wyborcza, Onet.pl, TVP1, TVP Sport, Local news.
Top brand affinities include Gazeta Wyborcza, Onet.pl, TVP1, with strongest over-indexing on Gazeta Wyborcza (8.09× the country average).
Demographically, the TVP Info audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Tradition, Need for Security.
The typical TVP Info fan in Poland is more female, around 45.5 years old, with strong Tradition tendencies and a notable affinity for Gazeta Wyborcza.
The key figures that characterise the TVP Info profile in Poland.
57.4% are female, 42.6% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.5 |
| Estimated audience size | 2,978,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide TVP Info audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 88.9% |
| Germany | 3.4% |
| United Kingdom | 1.8% |
The strongest cross-interests of the TVP Info audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gazeta Wyborcza | News | 8.09× | ||
| 02 | Valentine's Day | Kids & Family | 3.81× | ||
| 03 | TVP1 | Movies & TV | 2.91× | ||
| 04 | Love & Sex | Kids & Family | 2.76× | ||
| 05 | Linux | Technology & Electronics | 2.35× | ||
| 06 | Local news | News | 2.22× | ||
| 07 | News magazine | News | 1.99× | ||
| 08 | Social movement | Politics & Society | 1.86× | ||
| 09 | Musical film | Movies & TV | 1.86× | ||
| 10 | TVP Sport | Sports | 1.81× | ||
| 11 | Viral video | Internet & Social Media | 1.80× | ||
| 12 | Musical theatre | Movies & TV | 1.77× | ||
| 13 | Radio ZET | Music & Radio | 1.76× | ||
| 14 | BNP Paribas | Business & Career | 1.73× | ||
| 15 | CAC 40 | Business & Career | 1.69× | ||
| 16 | Fiction books | Literature | 1.65× | ||
| 17 | Science fiction movies | Movies & TV | 1.65× | ||
| 18 | Charity and causes | Business & Career | 1.65× | ||
| 19 | Financial services | Business & Career | 1.55× | ||
| 20 | Onet.pl | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.51× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Sustainability | BALANCE | 0.72× | |
| Luxury Orientation | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for TVP Info. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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