A data profile of the people who buy, follow and care about News magazine in Poland — modelled from more than twelve digital signal sources. News magazine has an estimated audience of 1,486,981 people in Poland.
News magazine has an estimated audience of 1,486,981 people in Poland. 53.2% are female, 46.8% are male, average age 41.3. Top brand affinities: Onet.pl, BP, Politics, Wirtualna Polska, Gazeta.pl.
Top brand affinities include Onet.pl, BP, Politics, with strongest over-indexing on Onet.pl (1.99× the country average).
Demographically, the News magazine audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Social Media Usage, Need for Security.
The typical News magazine fan in Poland is balanced, around 41.3 years old, with strong Social Media Usage tendencies and a notable affinity for Onet.pl.
The key figures that characterise the News magazine profile in Poland.
53.2% are female, 46.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 41.3 |
| Estimated audience size | 1,486,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide News magazine audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 9.3% |
| India | 5.4% |
The strongest cross-interests of the News magazine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | News broadcasting | Business & Career | 3.15× | ||
| 02 | Breaking news | Movies & TV | 2.57× | ||
| 03 | BP | Cars & Mobility | 2.51× | ||
| 04 | Politics | Politics & Society | 2.31× | ||
| 05 | Onet.pl | News | 1.99× | ||
| 06 | Telecommunication | Technology & Electronics | 1.80× | ||
| 07 | X | Internet & Social Media | 1.79× | ||
| 08 | Gazeta Wyborcza | News | 1.78× | ||
| 09 | Finance | Business & Career | 1.78× | ||
| 10 | Internet & Social Media | 1.72× | |||
| 11 | Law | Business & Career | 1.71× | ||
| 12 | Wirtualna Polska | News | 1.69× | ||
| 13 | Magazines | Literature | 1.65× | ||
| 14 | Humour | Literature | 1.64× | ||
| 15 | Gazeta.pl | News | 1.63× | ||
| 16 | Internet & Social Media | 1.57× | |||
| 17 | Serial (podcast) | Music & Radio | 1.55× | ||
| 18 | Science | Business & Career | 1.54× | ||
| 19 | Comedy movies | Movies & TV | 1.53× | ||
| 20 | Current events | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.56× | |
| Need for Security | CONSERVATISM | 1.55× | |
| Urban Lifestyle | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.62× | |
| Individualism | JOY | 0.77× | |
| Patriotism | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for News magazine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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