A data profile of the people who buy, follow and care about News magazine in Switzerland — modelled from more than twelve digital signal sources. News magazine has an estimated audience of 870,713 people in Switzerland.
The average News magazine fan in Switzerland is 42.3 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Bild, Migros, Airbnb, with strongest over-indexing on Bild (1.72× the country average).
Demographically, the News magazine audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
The typical News magazine fan in Switzerland is more female, around 42.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bild.
The key figures that characterise the News magazine profile in Switzerland.
55.2% are female, 44.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.3 |
| Estimated audience size | 870,713 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide News magazine audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 9.3% |
| India | 5.4% |
Where the News magazine audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Neuchatel | ~20K | 1.17× | |
| 02 | Canton of Bern | ~90K | 1.04× | |
| 03 | Ticino | ~40K | 1.01× | |
| 04 | Canton of Geneva | ~60K | 0.98× | |
| 05 | Aargau | ~50K | 0.98× | |
| 06 | Vaud | ~80K | 0.94× | |
| 07 | Canton of Zürich | ~100K | 0.89× |
The strongest cross-interests of the News magazine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | News broadcasting | Business & Career | 2.85× | ||
| 02 | Online newspaper | News | 1.95× | ||
| 03 | tagesanzeiger | News | 1.78× | ||
| 04 | Bild | News | 1.72× | ||
| 05 | Blick | News | 1.71× | ||
| 06 | Airbnb | Travel & Leisure | 1.66× | ||
| 07 | 24 heures | News | 1.63× | ||
| 08 | Finance | Business & Career | 1.62× | ||
| 09 | Politics | Politics & Society | 1.61× | ||
| 10 | Magazines | Literature | 1.55× | ||
| 11 | Western Europe | Travel & Leisure | 1.54× | ||
| 12 | Italian language | Politics & Society | 1.53× | ||
| 13 | Central Europe | Travel & Leisure | 1.53× | ||
| 14 | Germany | Travel & Leisure | 1.53× | ||
| 15 | Veganism | Food & Beverages | 1.53× | ||
| 16 | Bern | Travel & Leisure | 1.52× | ||
| 17 | Le Matin | News | 1.52× | ||
| 18 | Migros | Shopping | 1.51× | ||
| 19 | X | Internet & Social Media | 1.51× | ||
| 20 | Science | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.46× | |
| Price Sensitivity | PREMIUM | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Sustainability | BALANCE | 0.76× | |
| Travelling | THRILL | 0.83× |
News magazine has an estimated audience of 870,713 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
55.2% of News magazine fans are female, 44.8% are male, with an average age of 42.3 years.
News magazine fans show strongest brand affinity for Bild (1.72×), Migros (1.51×), and Airbnb (1.66×) over the country average.
News magazine fans in Switzerland are most concentrated in Canton of Zürich (reach ~100K), Canton of Bern (reach ~90K), and Vaud (reach ~80K). These three regions account for the largest share of the active audience.
Beyond News magazine itself, the audience over-indexes on Migros (1.51×), Airbnb (1.66×), Italian language (1.53×), and News broadcasting (2.85×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for News magazine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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