Rascasse Audience Intelligence

Veganism Audience in Switzerland

A data profile of the people who buy, follow and care about Veganism in Switzerland — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 2,249,142 people in Switzerland.

#79among Topic in Switzerland
#10in Food & Beverages

The average Veganism fan in Switzerland is 42.9 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Veganism profile in Switzerland.

Audience size
2.2M
in Switzerland
Gender
65.5%♀
34.5% male
Age
42.9
average years
Country rank
#137
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Veganism fans

65.5% are female, 34.5% are male, average age 42.9.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Veganism audience in Switzerland
MetricValue
Female65.5%
Male34.5%
Average age42.9
Estimated audience size2,249,142
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Veganism audience in Switzerland
Age bracketShare%
16-1910%
20-2919%
30-3921%
40-4923%
50+27%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Veganism audience comes from Switzerland.

Worldwide audience distribution share by country for Veganism
CountryShare
United States19.8%
United Kingdom5.9%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veganism audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Veganism fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~800K1.99×
02Basel-City~200K1.99×
03Canton of Geneva~200K1.56×
04Luzern~100K1.41×
05Canton of Bern~300K1.36×
06Aargau~200K1.14×
07Graubünden~60K1.14×
08Vaud~200K1.12×
09Schwyz~40K1.09×
10Canton of St. Gallen~100K1.08×
11Appenzell Innerrhoden~3K1.08×
12Basel-Landschaft~60K1.05×
13Uri~7K0.99×
14Valais~90K0.97×
15Solothurn~60K0.97×
16Canton of Zug~30K0.97×
17Thurgau~60K0.96×
18Canton of Nidwalden~8K0.96×
19Canton of Glarus~8K0.96×
20Canton of Obwalden~8K0.95×
21Appenzell Ausserrhoden~9K0.93×
22Ticino~80K0.88×
23Schaffhausen~20K0.88×
24Jura~10K0.88×
25Fribourg~70K0.82×
26Neuchatel~40K0.79×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Switzerland

See Veganism audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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