A data profile of the people who buy, follow and care about Veganism in United Arab Emirates — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 1,981,433 people in United Arab Emirates.
The average Veganism fan in United Arab Emirates is 36.6 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Organic food, Natural skin care, Vegetarian cuisine, with strongest over-indexing on Organic food (1.5× the country average).
Demographically, the Veganism audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Veganism fan in United Arab Emirates is more male, around 36.6 years old, with strong Social Media Usage tendencies and a notable affinity for Organic food.
The key figures that characterise the Veganism profile in United Arab Emirates.
44.0% are female, 56.0% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 36.6 |
| Estimated audience size | 1,981,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 34% | |
| 30-39 | 31% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Veganism audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
Where the Veganism audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1.5M | 1.59× | |
| 02 | Emirate of Abu Dhabi | ~900K | 1.13× | |
| 03 | Fujairah | ~50K | 1.01× | |
| 04 | Ras Al Khaimah | ~100K | 0.96× | |
| 05 | Emirate of Ajman | ~200K | 0.85× | |
| 06 | Emirate of Sharjah | ~400K | 0.79× |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grand Theft Auto (series) | Games | 2.17× | ||
| 02 | Cook (profession) | Food & Beverages | 1.93× | ||
| 03 | Vegan nutrition | Health | 1.79× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 1.65× | ||
| 05 | Makeup Lessons | Beauty & Wellness | 1.64× | ||
| 06 | Michelin Guide | Food & Beverages | 1.64× | ||
| 07 | health | Health | 1.63× | ||
| 08 | Vegetarianism | Food & Beverages | 1.61× | ||
| 09 | Microblade technology | Business & Career | 1.59× | ||
| 10 | Meal preparation | Food & Beverages | 1.58× | ||
| 11 | Airbrush makeup | Beauty & Wellness | 1.57× | ||
| 12 | Evening gown | Fashion & Accessoires | 1.56× | ||
| 13 | ULTA Beauty | Beauty & Wellness | 1.55× | ||
| 14 | Gluten-free diet | Food & Beverages | 1.54× | ||
| 15 | Sana Safinaz | Fashion & Accessoires | 1.53× | ||
| 16 | Nablus | Travel & Leisure | 1.52× | ||
| 17 | Natural skin care | Beauty & Wellness | 1.51× | ||
| 18 | Vegetarian cuisine | Food & Beverages | 1.51× | ||
| 19 | Organic farming | Food & Beverages | 1.51× | ||
| 20 | Organic food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Patriotism | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.88× | |
| Social Media Usage | JOY | 1.01× |
Veganism has an estimated audience of 1,981,433 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
44.0% of Veganism fans are female, 56.0% are male, with an average age of 36.6 years.
Veganism fans show strongest brand affinity for Organic food (1.5×), Natural skin care (1.51×), and Vegetarian cuisine (1.51×) over the country average.
Veganism fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~900K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Veganism itself, the audience over-indexes on Natural skin care (1.51×), Vegetarian cuisine (1.51×), Makeup Tutorials (1.65×), and Organic farming (1.51×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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