A data profile of the people who buy, follow and care about Veganism in Malaysia — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 2,545,394 people in Malaysia.
The average Veganism fan in Malaysia is 40.1 years old, more female, and lives primarily in Kuala Lumpur.
The audience is concentrated in Kuala Lumpur, Selangor, Penang.
Top brand affinities include Lazada, Magnum4D, Malaysian language, with strongest over-indexing on Lazada (4.0× the country average).
Demographically, the Veganism audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Veganism fan in Malaysia is more female, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lazada.
The key figures that characterise the Veganism profile in Malaysia.
59.9% are female, 40.1% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 40.1 |
| Estimated audience size | 2,545,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Veganism audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
Where the Veganism audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~400K | 2.58× | |
| 02 | Kuala Lumpur | ~900K | 2.07× | |
| 03 | Kedah | ~200K | 1.37× | |
| 04 | Selangor | ~800K | 1.17× | |
| 05 | Pahang | ~100K | 1.01× | |
| 06 | Malacca | ~90K | 0.99× | |
| 07 | Johor | ~300K | 0.98× | |
| 08 | Perak | ~200K | 0.96× | |
| 09 | Labuan | ~20K | 0.94× | |
| 10 | Perlis | ~30K | 0.91× | |
| 11 | Sabah | ~200K | 0.90× | |
| 12 | Putrajaya | ~10K | 0.89× | |
| 13 | Negeri Sembilan | ~100K | 0.81× | |
| 14 | Terengganu | ~90K | 0.81× | |
| 15 | Sarawak | ~200K | 0.80× | |
| 16 | Kelantan | ~100K | 0.79× |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lazada | Fashion & Accessoires | 4.00× | ||
| 02 | Cooking show | Food & Beverages | 4.00× | ||
| 03 | Gift shop | Home & Garden | 3.38× | ||
| 04 | Magnum4D | Games | 2.65× | ||
| 05 | Nature | Home & Garden | 1.99× | ||
| 06 | Tea | Food & Beverages | 1.99× | ||
| 07 | Coffee | Food & Beverages | 1.96× | ||
| 08 | Child | Kids & Family | 1.95× | ||
| 09 | Peninsular Malaysia | Travel & Leisure | 1.89× | ||
| 10 | Instant messaging | Internet & Social Media | 1.82× | ||
| 11 | Malaysian language | Politics & Society | 1.80× | ||
| 12 | Monarchy | Politics & Society | 1.80× | ||
| 13 | Education | Business & Career | 1.80× | ||
| 14 | Restaurants | Food & Beverages | 1.75× | ||
| 15 | Sales promotion | Shopping | 1.70× | ||
| 16 | Cooking | Food & Beverages | 1.67× | ||
| 17 | Pets | Pets & Animals | 1.67× | ||
| 18 | Asia | Travel & Leisure | 1.62× | ||
| 19 | Shopping | Shopping | 1.61× | ||
| 20 | Business | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.74× | |
| Individualism | JOY | 2.30× | |
| Travelling | THRILL | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.37× | |
| Need for Security | CONSERVATISM | 1.09× | |
| Patriotism | CONSERVATISM | 1.27× |
Veganism has an estimated audience of 2,545,394 people in Malaysia, concentrated in Kuala Lumpur and Selangor.
59.9% of Veganism fans are female, 40.1% are male, with an average age of 40.1 years.
Veganism fans show strongest brand affinity for Lazada (4.0×), Magnum4D (2.65×), and Malaysian language (1.8×) over the country average.
Veganism fans in Malaysia are most concentrated in Kuala Lumpur (reach ~900K), Selangor (reach ~800K), and Penang (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Veganism itself, the audience over-indexes on Magnum4D (2.65×), Malaysian language (1.8×), Monarchy (1.8×), and Shopping (1.61×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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