A data profile of the people who buy, follow and care about Coffee in Malaysia — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 5,106,453 people in Malaysia.
The average Coffee fan in Malaysia is 39.3 years old, balanced, and lives primarily in Kuala Lumpur.
The audience is concentrated in Kuala Lumpur, Selangor, Johor.
Top brand affinities include Magnum4D, kumpulan wang simpanan pekerja, Gold bar, with strongest over-indexing on Magnum4D (2.01× the country average).
Demographically, the Coffee audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Coffee fan in Malaysia is balanced, around 39.3 years old, with strong Individualism tendencies and a notable affinity for Magnum4D.
The key figures that characterise the Coffee profile in Malaysia.
52.4% are female, 47.6% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 39.3 |
| Estimated audience size | 5,106,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Coffee audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.7% |
| United Kingdom | 4.2% |
Where the Coffee audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~700K | 2.32× | |
| 02 | Kuala Lumpur | ~1.5M | 1.65× | |
| 03 | Johor | ~1M | 1.59× | |
| 04 | Malacca | ~200K | 1.22× | |
| 05 | Sabah | ~600K | 1.19× | |
| 06 | Perak | ~400K | 1.05× | |
| 07 | Kedah | ~300K | 1.03× | |
| 08 | Selangor | ~1.5M | 1.01× | |
| 09 | Pahang | ~200K | 0.92× | |
| 10 | Sarawak | ~400K | 0.88× | |
| 11 | Negeri Sembilan | ~200K | 0.67× | |
| 12 | Terengganu | ~100K | 0.65× | |
| 13 | Putrajaya | ~20K | 0.64× | |
| 14 | Kelantan | ~100K | 0.60× | |
| 15 | Perlis | ~40K | 0.51× | |
| 16 | Labuan | ~20K | 0.49× |
The strongest cross-interests of the Coffee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online grocer | Shopping | 2.92× | ||
| 02 | Cebuano language | Politics & Society | 2.76× | ||
| 03 | redBus | Travel & Leisure | 2.62× | ||
| 04 | Cooking show | Food & Beverages | 2.51× | ||
| 05 | Gold bar | Business & Career | 2.34× | ||
| 06 | Teacher education | Business & Career | 2.29× | ||
| 07 | Self care | Health | 2.16× | ||
| 08 | Indeed.com | Business & Career | 2.09× | ||
| 09 | Government | Politics & Society | 2.06× | ||
| 10 | Magnum4D | Games | 2.01× | ||
| 11 | Cinema of Bangladesh | Movies & TV | 1.99× | ||
| 12 | Household goods | Home & Garden | 1.99× | ||
| 13 | Gift shop | Home & Garden | 1.96× | ||
| 14 | Google Drive | Technology & Electronics | 1.86× | ||
| 15 | Sinar FM | Music & Radio | 1.81× | ||
| 16 | kumpulan wang simpanan pekerja | Business & Career | 1.79× | ||
| 17 | Database | Technology & Electronics | 1.73× | ||
| 18 | Take-out | Food & Beverages | 1.63× | ||
| 19 | Internet & Social Media | 1.61× | |||
| 20 | Taste | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.90× | |
| Early Adopter Mentality | POWER | 1.71× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Need for Security | CONSERVATISM | 1.01× | |
| Career Orientation | POWER | 1.03× |
Coffee has an estimated audience of 5,106,453 people in Malaysia, concentrated in Kuala Lumpur and Selangor.
52.4% of Coffee fans are female, 47.6% are male, with an average age of 39.3 years.
Coffee fans show strongest brand affinity for Magnum4D (2.01×), kumpulan wang simpanan pekerja (1.79×), and Gold bar (2.34×) over the country average.
Coffee fans in Malaysia are most concentrated in Kuala Lumpur (reach ~1.5M), Selangor (reach ~1.5M), and Johor (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Coffee itself, the audience over-indexes on kumpulan wang simpanan pekerja (1.79×), Gold bar (2.34×), Google Drive (1.86×), and Online grocer (2.92×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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