A data profile of the people who buy, follow and care about kumpulan wang simpanan pekerja in Malaysia — modelled from more than twelve digital signal sources. kumpulan wang simpanan pekerja has an estimated audience of 2,879,093 people in Malaysia.
The average kumpulan wang simpanan pekerja fan in Malaysia is 36.8 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include BSN, Solution, Bangi, Malaysia, with strongest over-indexing on BSN (1.54× the country average).
Demographically, the kumpulan wang simpanan pekerja audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical kumpulan wang simpanan pekerja fan in Malaysia is balanced, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for BSN.
The key figures that characterise the kumpulan wang simpanan pekerja profile in Malaysia.
51.1% are female, 48.9% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 36.8 |
| Estimated audience size | 2,879,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 33% | |
| 30-39 | 31% | |
| 40-49 | 18% | |
| 50+ | 7% |
of the worldwide kumpulan wang simpanan pekerja audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 83.2% |
| China | 4.7% |
| Singapore | 3.8% |
Where the kumpulan wang simpanan pekerja audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sabah | ~400K | 1.34× | |
| 02 | Sarawak | ~300K | 1.32× | |
| 03 | Johor | ~500K | 1.25× | |
| 04 | Pahang | ~200K | 1.15× | |
| 05 | Selangor | ~900K | 1.13× | |
| 06 | Kedah | ~200K | 1.10× | |
| 07 | Malacca | ~100K | 1.07× | |
| 08 | Perak | ~200K | 1.05× | |
| 09 | Kuala Lumpur | ~500K | 1.02× | |
| 10 | Terengganu | ~100K | 1.01× | |
| 11 | Negeri Sembilan | ~100K | 0.97× | |
| 12 | Kelantan | ~100K | 0.94× | |
| 13 | Penang | ~200K | 0.92× | |
| 14 | Labuan | ~10K | 0.64× | |
| 15 | Putrajaya | ~9K | 0.60× | |
| 16 | Perlis | ~20K | 0.52× |
The strongest cross-interests of the kumpulan wang simpanan pekerja audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pension fund | Business & Career | 4.00× | ||
| 02 | TIMNAS INDONESIA | Sports | 3.87× | ||
| 03 | Jabatan Perkhidmatan Awam | Politics & Society | 3.45× | ||
| 04 | Butterworth, Penang | Travel & Leisure | 2.96× | ||
| 05 | Hotlink | Internet & Social Media | 2.92× | ||
| 06 | Solution | Business & Career | 2.78× | ||
| 07 | Asset management | Business & Career | 2.45× | ||
| 08 | Genting Highlands | Travel & Leisure | 2.38× | ||
| 09 | Kepong | Travel & Leisure | 2.32× | ||
| 10 | Bangi, Malaysia | Travel & Leisure | 2.11× | ||
| 11 | Savings account | Business & Career | 2.02× | ||
| 12 | Security (finance) | Business & Career | 1.89× | ||
| 13 | Debit card | Business & Career | 1.78× | ||
| 14 | Forex Factory | Business & Career | 1.67× | ||
| 15 | Al Nassr FC | Sports | 1.66× | ||
| 16 | Makeup Tutorials | Beauty & Wellness | 1.63× | ||
| 17 | YouTube Music | Internet & Social Media | 1.58× | ||
| 18 | Toko Baju | Shopping | 1.58× | ||
| 19 | BSN | Health | 1.54× | ||
| 20 | Pos Malaysia | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.93× | |
| Family Orientation | CONSERVATISM | 1.27× | |
| Patriotism | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Urban Lifestyle | OPEN | 0.60× | |
| Travelling | THRILL | 0.70× |
kumpulan wang simpanan pekerja has an estimated audience of 2,879,093 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.1% of kumpulan wang simpanan pekerja fans are female, 48.9% are male, with an average age of 36.8 years.
kumpulan wang simpanan pekerja fans show strongest brand affinity for BSN (1.54×), Solution (2.78×), and Bangi, Malaysia (2.11×) over the country average.
kumpulan wang simpanan pekerja fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~500K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond kumpulan wang simpanan pekerja itself, the audience over-indexes on Solution (2.78×), Bangi, Malaysia (2.11×), Genting Highlands (2.38×), and Jabatan Perkhidmatan Awam (3.45×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for kumpulan wang simpanan pekerja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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