A data profile of the people who buy, follow and care about Bangi, Malaysia in Malaysia — modelled from more than twelve digital signal sources. Bangi, Malaysia has an estimated audience of 1,887,863 people in Malaysia.
The average Bangi, Malaysia fan in Malaysia is 37.4 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include BSN, kumpulan wang simpanan pekerja, Social science, with strongest over-indexing on BSN (1.65× the country average).
Demographically, the Bangi, Malaysia audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bangi, Malaysia fan in Malaysia is more female, around 37.4 years old, with strong Quality Awareness tendencies and a notable affinity for BSN.
The key figures that characterise the Bangi, Malaysia profile in Malaysia.
57.4% are female, 42.6% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 37.4 |
| Estimated audience size | 1,887,863 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 12% |
Where the Bangi, Malaysia audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 2.12× | |
| 02 | Kuala Lumpur | ~500K | 1.45× | |
| 03 | Negeri Sembilan | ~100K | 1.32× | |
| 04 | Putrajaya | ~10K | 1.09× | |
| 05 | Labuan | ~20K | 1.01× | |
| 06 | Perlis | ~30K | 0.97× | |
| 07 | Perak | ~100K | 0.96× | |
| 08 | Terengganu | ~70K | 0.94× | |
| 09 | Johor | ~200K | 0.93× | |
| 10 | Pahang | ~80K | 0.93× | |
| 11 | Malacca | ~60K | 0.93× | |
| 12 | Kelantan | ~80K | 0.92× | |
| 13 | Penang | ~100K | 0.90× | |
| 14 | Kedah | ~100K | 0.89× | |
| 15 | Sabah | ~100K | 0.83× | |
| 16 | Sarawak | ~100K | 0.83× |
The strongest cross-interests of the Bangi, Malaysia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plastic arts | Arts & Culture | 2.61× | ||
| 02 | Public administration | Business & Career | 2.29× | ||
| 03 | Jawatan Kosong Kerajaan | News | 2.17× | ||
| 04 | kumpulan wang simpanan pekerja | Business & Career | 2.11× | ||
| 05 | HVAC | Home & Garden | 1.94× | ||
| 06 | Boutique hotel | Travel & Leisure | 1.91× | ||
| 07 | Nutella | Food & Beverages | 1.73× | ||
| 08 | Swarovski | Fashion & Accessoires | 1.72× | ||
| 09 | Starter home | Home & Garden | 1.71× | ||
| 10 | Window blind | Home & Garden | 1.70× | ||
| 11 | Electrolux | Home & Garden | 1.67× | ||
| 12 | BSN | Health | 1.65× | ||
| 13 | Carpet cleaning | Home & Garden | 1.65× | ||
| 14 | Mineral water | Food & Beverages | 1.60× | ||
| 15 | Abaya | Fashion & Accessoires | 1.58× | ||
| 16 | Civil service | Politics & Society | 1.57× | ||
| 17 | Palestine | Travel & Leisure | 1.56× | ||
| 18 | Luxury yacht | Travel & Leisure | 1.53× | ||
| 19 | Social science | Business & Career | 1.51× | ||
| 20 | Sauna | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.23× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Design Affinity | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Pet Ownership | JOY | 0.79× | |
| Mindfulness | BALANCE | 0.84× |
Bangi, Malaysia has an estimated audience of 1,887,863 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
57.4% of Bangi, Malaysia fans are female, 42.6% are male, with an average age of 37.4 years.
Bangi, Malaysia fans show strongest brand affinity for BSN (1.65×), kumpulan wang simpanan pekerja (2.11×), and Social science (1.51×) over the country average.
Bangi, Malaysia fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~500K), and Johor (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Bangi, Malaysia itself, the audience over-indexes on kumpulan wang simpanan pekerja (2.11×), Social science (1.51×), Starter home (1.71×), and HVAC (1.94×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Bangi, Malaysia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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