A data profile of the people who buy, follow and care about Take-out in Malaysia — modelled from more than twelve digital signal sources. Take-out has an estimated audience of 2,550,944 people in Malaysia.
Take-out has an estimated audience of 2,550,944 people in Malaysia. 54.5% are female, 45.5% are male, average age 36.9. Top brand affinities: Local food, Dinner, St. Jude Children's Research Hospital, Delivery order, Lunch.
Top brand affinities include Local food, Dinner, St. Jude Children's Research Hospital, with strongest over-indexing on Local food (1.94× the country average).
Demographically, the Take-out audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Individualism.
The typical Take-out fan in Malaysia is balanced, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Local food.
The key figures that characterise the Take-out profile in Malaysia.
54.5% are female, 45.5% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 36.9 |
| Estimated audience size | 2,550,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Take-out audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 6.7% |
| Italy | 6.5% |
The strongest cross-interests of the Take-out audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | St. Jude Children's Research Hospital | Health | 2.96× | ||
| 02 | Planned maintenance | Business & Career | 2.70× | ||
| 03 | Delivery order | Food & Beverages | 2.29× | ||
| 04 | Pizza delivery | Food & Beverages | 2.27× | ||
| 05 | Home Delivery | Food & Beverages | 2.02× | ||
| 06 | Brunch | Food & Beverages | 1.99× | ||
| 07 | Local food | Food & Beverages | 1.94× | ||
| 08 | Fast casual restaurants | Food & Beverages | 1.85× | ||
| 09 | Grab (company) | Shopping | 1.84× | ||
| 10 | Touch 'n Go eWallet | Business & Career | 1.82× | ||
| 11 | Foodservice | Food & Beverages | 1.74× | ||
| 12 | French fries | Food & Beverages | 1.68× | ||
| 13 | Wedding cake | Food & Beverages | 1.62× | ||
| 14 | Dinner | Food & Beverages | 1.58× | ||
| 15 | Lunch | Food & Beverages | 1.56× | ||
| 16 | Diners | Food & Beverages | 1.56× | ||
| 17 | Organic food | Food & Beverages | 1.53× | ||
| 18 | Online food ordering | Food & Beverages | 1.51× | ||
| 19 | Korean cuisine | Food & Beverages | 1.50× | ||
| 20 | Pastry | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.66× | |
| Individualism | JOY | 1.41× | |
| Healthy Lifestyle | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.93× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Early Adopter Mentality | POWER | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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