A data profile of the people who buy, follow and care about Take-out in Switzerland — modelled from more than twelve digital signal sources. Take-out has an estimated audience of 979,918 people in Switzerland.
The average Take-out fan in Switzerland is 41.6 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Customer service, McDonald's, Online food ordering, with strongest over-indexing on Customer service (4.39× the country average).
Demographically, the Take-out audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Take-out fan in Switzerland is more female, around 41.6 years old, with strong Sustainability tendencies and a notable affinity for Customer service.
The key figures that characterise the Take-out profile in Switzerland.
56.2% are female, 43.8% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 41.6 |
| Estimated audience size | 979,918 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Take-out audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 6.7% |
| Italy | 6.5% |
Where the Take-out audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~200K | 1.24× | |
| 02 | Appenzell Innerrhoden | ~1K | 1.14× | |
| 03 | Basel-City | ~40K | 1.13× | |
| 04 | Canton of Bern | ~100K | 1.08× | |
| 05 | Uri | ~4K | 1.07× | |
| 06 | Luzern | ~40K | 1.06× | |
| 07 | Canton of Nidwalden | ~4K | 1.06× | |
| 08 | Canton of Glarus | ~4K | 1.06× | |
| 09 | Canton of Obwalden | ~4K | 1.05× | |
| 10 | Appenzell Ausserrhoden | ~5K | 1.04× | |
| 11 | Canton of St. Gallen | ~50K | 1.03× | |
| 12 | Jura | ~7K | 1.01× | |
| 13 | Basel-Landschaft | ~20K | 1.00× | |
| 14 | Aargau | ~60K | 0.99× | |
| 15 | Schaffhausen | ~8K | 0.99× | |
| 16 | Thurgau | ~30K | 0.97× | |
| 17 | Graubünden | ~20K | 0.97× | |
| 18 | Schwyz | ~10K | 0.97× | |
| 19 | Canton of Zug | ~10K | 0.97× | |
| 20 | Solothurn | ~20K | 0.96× | |
| 21 | Neuchatel | ~20K | 0.95× | |
| 22 | Fribourg | ~30K | 0.93× | |
| 23 | Valais | ~40K | 0.92× | |
| 24 | Canton of Geneva | ~60K | 0.91× | |
| 25 | Ticino | ~40K | 0.90× | |
| 26 | Vaud | ~80K | 0.85× |
The strongest cross-interests of the Take-out audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fish and chips | Food & Beverages | 9.65× | ||
| 02 | Home Delivery | Food & Beverages | 7.90× | ||
| 03 | Pizza delivery | Food & Beverages | 7.50× | ||
| 04 | Online food ordering | Food & Beverages | 6.11× | ||
| 05 | Chicken (food) | Food & Beverages | 5.62× | ||
| 06 | Cooking show | Food & Beverages | 4.49× | ||
| 07 | Customer service | Business & Career | 4.39× | ||
| 08 | Primary education | Kids & Family | 3.54× | ||
| 09 | Gourmet Foods | Food & Beverages | 3.29× | ||
| 10 | KFC | Food & Beverages | 3.29× | ||
| 11 | Lunch | Food & Beverages | 2.94× | ||
| 12 | Burger King | Food & Beverages | 2.61× | ||
| 13 | Gastronomy | Food & Beverages | 2.48× | ||
| 14 | Foodie | Food & Beverages | 2.44× | ||
| 15 | Eating | Food & Beverages | 2.26× | ||
| 16 | McDonald's | Food & Beverages | 1.95× | ||
| 17 | Barbecue | Food & Beverages | 1.93× | ||
| 18 | Recipes | Food & Beverages | 1.70× | ||
| 19 | Aldi | Shopping | 1.54× | ||
| 20 | Conforama | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.35× | |
| Price Sensitivity | PREMIUM | 1.34× | |
| Social Media Usage | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.67× | |
| Urban Lifestyle | OPEN | 0.85× | |
| Travelling | THRILL | 0.91× |
Take-out has an estimated audience of 979,918 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
56.2% of Take-out fans are female, 43.8% are male, with an average age of 41.6 years.
Take-out fans show strongest brand affinity for Customer service (4.39×), McDonald's (1.95×), and Online food ordering (6.11×) over the country average.
Take-out fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Take-out itself, the audience over-indexes on McDonald's (1.95×), Online food ordering (6.11×), Home Delivery (7.9×), and Burger King (2.61×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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