A data profile of the people who buy, follow and care about Recipes in Switzerland — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 2,181,199 people in Switzerland.
The average Recipes fan in Switzerland is 45.2 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Organic food, Local food, Betty Bossi, with strongest over-indexing on Organic food (1.54× the country average).
Demographically, the Recipes audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Recipes fan in Switzerland is more female, around 45.2 years old, with strong Sustainability tendencies and a notable affinity for Organic food.
The key figures that characterise the Recipes profile in Switzerland.
61.7% are female, 38.3% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 45.2 |
| Estimated audience size | 2,181,199 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Recipes audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
Where the Recipes audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~700K | 1.99× | |
| 02 | Canton of Geneva | ~200K | 1.39× | |
| 03 | Vaud | ~300K | 1.29× | |
| 04 | Canton of Zug | ~30K | 1.26× | |
| 05 | Basel-City | ~100K | 1.24× | |
| 06 | Canton of Bern | ~200K | 1.11× | |
| 07 | Aargau | ~100K | 1.04× | |
| 08 | Appenzell Innerrhoden | ~3K | 1.02× | |
| 09 | Luzern | ~90K | 1.01× | |
| 10 | Basel-Landschaft | ~50K | 1.01× | |
| 11 | Canton of St. Gallen | ~100K | 1.00× | |
| 12 | Schwyz | ~30K | 0.99× | |
| 13 | Uri | ~7K | 0.99× | |
| 14 | Canton of Nidwalden | ~8K | 0.98× | |
| 15 | Canton of Obwalden | ~8K | 0.98× | |
| 16 | Canton of Glarus | ~8K | 0.98× | |
| 17 | Appenzell Ausserrhoden | ~9K | 0.97× | |
| 18 | Schaffhausen | ~20K | 0.96× | |
| 19 | Valais | ~80K | 0.95× | |
| 20 | Jura | ~10K | 0.95× | |
| 21 | Graubünden | ~50K | 0.93× | |
| 22 | Fribourg | ~70K | 0.92× | |
| 23 | Neuchatel | ~40K | 0.92× | |
| 24 | Thurgau | ~50K | 0.91× | |
| 25 | Solothurn | ~50K | 0.91× | |
| 26 | Ticino | ~80K | 0.87× |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betty Bossi | Food & Beverages | 1.78× | ||
| 02 | Thermomix | Home & Garden | 1.75× | ||
| 03 | Bonprix | Shopping | 1.67× | ||
| 04 | Bader Versand | Shopping | 1.67× | ||
| 05 | Fast casual restaurants | Food & Beverages | 1.66× | ||
| 06 | Dish (food) | Food & Beverages | 1.65× | ||
| 07 | Local food | Food & Beverages | 1.64× | ||
| 08 | Gluten | Health | 1.64× | ||
| 09 | Ciutat Vella | Travel & Leisure | 1.64× | ||
| 10 | Delicious (website) | Internet & Social Media | 1.63× | ||
| 11 | Famigros | Kids & Family | 1.59× | ||
| 12 | Risotto | Food & Beverages | 1.59× | ||
| 13 | Nova Gente | News | 1.58× | ||
| 14 | Cookbook | Food & Beverages | 1.55× | ||
| 15 | Organic food | Food & Beverages | 1.54× | ||
| 16 | Saudade | Politics & Society | 1.54× | ||
| 17 | Dinner | Food & Beverages | 1.52× | ||
| 18 | Oven | Home & Garden | 1.52× | ||
| 19 | Astuces de grand-mère. | Travel & Leisure | 1.51× | ||
| 20 | Traiteur (culinary profession) | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.02× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.77× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Travelling | THRILL | 0.83× |
Recipes has an estimated audience of 2,181,199 people in Switzerland, concentrated in Canton of Zürich and Vaud.
61.7% of Recipes fans are female, 38.3% are male, with an average age of 45.2 years.
Recipes fans show strongest brand affinity for Organic food (1.54×), Local food (1.64×), and Betty Bossi (1.78×) over the country average.
Recipes fans in Switzerland are most concentrated in Canton of Zürich (reach ~700K), Vaud (reach ~300K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Recipes itself, the audience over-indexes on Local food (1.64×), Betty Bossi (1.78×), Dinner (1.52×), and Cookbook (1.55×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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