A data profile of the people who buy, follow and care about Recipes in United Arab Emirates — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 3,267,177 people in United Arab Emirates.
The average Recipes fan in United Arab Emirates is 37.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Party dress, Abaya, Chiffon (fabric), with strongest over-indexing on Party dress (1.63× the country average).
Demographically, the Recipes audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Recipes fan in United Arab Emirates is more male, around 37.1 years old, with strong Social Media Usage tendencies and a notable affinity for Party dress.
The key figures that characterise the Recipes profile in United Arab Emirates.
34.4% are female, 65.6% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 37.1 |
| Estimated audience size | 3,267,177 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 33% | |
| 30-39 | 33% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Recipes audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
Where the Recipes audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~800K | 1.09× | |
| 02 | Dubai | ~2.5M | 1.08× | |
| 03 | Emirate of Abu Dhabi | ~1.5M | 0.99× | |
| 04 | Emirate of Ajman | ~300K | 0.99× | |
| 05 | Ras Al Khaimah | ~200K | 0.99× | |
| 06 | Fujairah | ~70K | 0.94× |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maggi | Food & Beverages | 1.86× | ||
| 02 | Churidar | Fashion & Accessoires | 1.78× | ||
| 03 | Mirraw | Fashion & Accessoires | 1.75× | ||
| 04 | Atyab Tabkha أطيب طبخة | Food & Beverages | 1.74× | ||
| 05 | munchkin | Games | 1.67× | ||
| 06 | Yulia Tymoshenko | Politics & Society | 1.66× | ||
| 07 | Party dress | Fashion & Accessoires | 1.63× | ||
| 08 | Georgette (fabric) | Fashion & Accessoires | 1.63× | ||
| 09 | Jamalouki Magazine مجلّة جمالكِ | Fashion & Accessoires | 1.63× | ||
| 10 | Fondant icing | Food & Beverages | 1.61× | ||
| 11 | Coriander | Food & Beverages | 1.61× | ||
| 12 | Cuisine of Kerala | Food & Beverages | 1.60× | ||
| 13 | Lawn cloth | Fashion & Accessoires | 1.59× | ||
| 14 | Herbal Essences | Beauty & Wellness | 1.58× | ||
| 15 | Abaya | Fashion & Accessoires | 1.57× | ||
| 16 | Butter chicken | Food & Beverages | 1.57× | ||
| 17 | Rafic Hariri | Politics & Society | 1.56× | ||
| 18 | Chiffon (fabric) | Fashion & Accessoires | 1.55× | ||
| 19 | Cake Boss | Movies & TV | 1.55× | ||
| 20 | Cakery | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.00× | |
| Patriotism | CONSERVATISM | 0.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Social Media Usage | JOY | 1.00× |
Recipes has an estimated audience of 3,267,177 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
34.4% of Recipes fans are female, 65.6% are male, with an average age of 37.1 years.
Recipes fans show strongest brand affinity for Party dress (1.63×), Abaya (1.57×), and Chiffon (fabric) (1.55×) over the country average.
Recipes fans in United Arab Emirates are most concentrated in Dubai (reach ~2.5M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Recipes itself, the audience over-indexes on Abaya (1.57×), Chiffon (fabric) (1.55×), Fondant icing (1.61×), and Maggi (1.86×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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